Meet Lisa Goodman of Washington Park Chiropractic

Today we’d like to introduce you to Lisa Goodman.

Hi Lisa, we’d love for you to start by introducing yourself.
I am an entrepreneur in Denver Colorado! If you had asked me 20 years ago what I wanted to be when I grow up I wouldn’t have said an entrepreneur necessarily. I would’ve told you I wanted to be a chiropractor, a doctor, someone who helps people live their best lives. But what no one tells you when you start chiropractic school is that you’re going to have to be an business owner. Immediately after graduation began the on the job training with a rather steep learning curve. Now I absolutely love being a small business owner. I wouldn’t change a thing. I love knowing that I have a second home to go to every day and that everything I put into my practice and my business is making it better every day. Not only that, I get to be part of an amazing community and help all of the amazing people in my community. I live and work within a few blocks and my kids attend Denver South High School and Grant Middle School right here in my neighborhood. It is truly the American dream.

We all face challenges, but looking back would you describe it as a relatively smooth road?
If anyone tells you that starting a business is smooth sailing – they are lying! Or just haven’t hit the bumps in the road yet. There is so much that is in our control (purpose and effort being #1) and so much that is not in our control (the economy, a pandemic for example). Even a blizzard or road construction can derail a small business for an entire month.

I knew about a week into opening my own practice in 2018 that I had no idea what I was doing. I had a undergraduate degree in marketing and advertising, and I spent four years at an advertising agency in San Francisco prior to starting chiropractic school. And that background arguably, made me passionate about my brand, and knowledgeable about marketing and advertising. But I had absolutely no background in financials, legal, budget, HR, hiring, managing or growing a business. And I knew once I figured it out, I would write a book. And I did! It just came out this year and I’m extremely proud of it. THE MANUAL for the Chiropractic Entrepreneur is a great book for anyone, in any business.

As you know, we’re big fans of Washington Park Chiropractic. For our readers who might not be as familiar what can you tell them about the brand?
We’ve been part of the Washington Park community for 18 years. We specialize in weekend warriors, youth athletes and prenatal care, and we do a heck of a great job with auto accident care. We offer not only chiropractic but also spinal decompression, acupuncture and massage. All of our practitioners are the best at what they do and they come to work every day, wanting to help others realize their potential. We work with our patients and respect our patients as educated consumers, who know what they want. Since the day we opened our practice, we don’t take health insurance because we believe that that the best path to wellness and performance care is between a patient and their doctor. We keep our rates affordable and our treatment plans efficient!

In addition to my practice, as mentioned above, I am an author and it is extremely important to me to be part of the growth of the chiropractic profession! Our practice mentors students and we often host interns.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
In order to be successful in a small business, there has to be some element of risk. There is not going to be big success without risk. This is one of the things I talk a lot about when hiring staff. The owner is the one who’s taking all the risk. We have very little control over whether the staff is going to do what they’ve agreed to, or whether they’re going to give us two weeks notice and all the sudden we’re left looking for someone else. I think the scariest part of growth is hiring and managing people.

The biggest risk I ever took was buying the building that I am in right now. I knew that we were outgrowing our small, rental space, but I didn’t know if I could afford the new, larger building without major growth and fast. BUT – the flip side of risk is that is adds the necessary pressure to grow. Without risk, growth may not happen or may happen very slowly. If a small business owner has a side hustle – like driving for rideshare – they are not dependent on their own small business to pay their rent or mortgage, therefore they may never feel the pressure to grow. Pressure makes diamonds, right?

Pricing:

• Everything is on our website!
• www.washparkchiro.com

Contact Info:

• Website: https://washparkchiro.com
• Instagram: washparkchiro
• Facebook: washington park chiropractic
• LinkedIn: https://www.linkedin.com/in/dr-lisa-goodman-kingsbury-dc-ccsp-caccp-a1ab695
• Youtube: https://www.youtube.com/channel/UCPDohXN6jIefij0p3hA_4vw
• Other: https://www.drlisagoodman.com/

Image Credits
Talia Kite