Meet Michelle Moore of Summit Marketing & Consulting, LLC

Today we’d like to introduce you to Michelle Moore.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
<b>From Corporate Life to Entrepreneurship </b>My career began in Chicago, starting in the fast-paced media and advertising world at Leo Burnett ad agency. Over the nearly 17 years I spent in the city, I intentionally sought out diverse experiences, deliberately moving between the agency side, sales leadership, and the world of higher education marketing. This trajectory allowed me to develop a robust skill set that spanned strategic planning, negotiation, and integrated brand storytelling.

My personal and professional path shifted when I moved to Colorado in 2017, making a deliberate pivot into the health and fitness sector. Here, I deepened my expertise in sports marketing, working with respected organizations such as USA Cycling and TrainingPeaks, before transitioning to the cutting-edge, virtual cycling &amp; running platform, Zwift.

<b>The Catalyst for Change</b>
In 2023, a reduction in force (RIF) at Zwift served as the unexpected catalyst for my next chapter. Rather than seeing it as a setback, I recognized I had amassed a unique and formidable combination of skills and experiences. I had operated at the highest levels, bringing multi-million dollar brand stories to life—from integrated retail campaigns and B2B marketing, to global events like the Tour de France Femmes avec Zwift. I realized the time was perfect to build something of my own and apply this comprehensive, 25+ years of knowledge directly to clients who needed a blend of big-picture strategy and hands-on execution.

<b>Summit Marketing &amp; Consulting: The Mission</b>
That realization led to the founding of Summit Marketing &amp; Consulting. In a nutshell, my company exists to elevate brands by mastering three core pillars: digital campaigns, unforgettable event experiences, and strategic sponsorships. We don’t just create marketing campaigns—we craft experiences that connect, captivate, and deliver measurable impact. Our mission is to make our clients’ brands impossible to ignore, ensuring every activation and partnership is strategically designed to bring their story to life and generate tangible results.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth is rarely the right word for any successful entrepreneurial journey—it’s been more like a dynamic, high-gear climb!

The biggest initial struggle wasn’t related to the business pillars/services, but with the operational reality of founding a business as a sole proprietor. As a founder, you suddenly wear every single corporate hat—finance, legal, marketing, sales, and HR—while still trying to deliver top-tier consulting.

Crucially, as a one-woman business, I also faced the challenge of maintaining strategic focus while personally executing the core work. I overcame this by becoming highly strategic about what I own and what I delegate. I handle the strategic planning, campaign &amp; event management, and digital implementation myself. At the moment, I only sub-contract for highly specialized creative needs, primarily web and graphic design, or embed myself directly into a client’s internal marketing and design teams.

This model allows Summit Marketing &amp; Consulting to remain lean and agile. It ensures clients always get my direct strategic oversight and more than 25 years of hands-on experience in implementation, while quickly accessing a best-in-class creative network for visual execution. We’ve turned the perceived ‘struggle’ of being a small firm into a core strength: strategic agility and hands-on, executive-level service.

Appreciate you sharing that. What should we know about Summit Marketing & Consulting, LLC?
What readers should know about Summit Marketing &amp; Consulting is that we are the strategic partner built for impact and accountability.

Summit was founded on the principle that expert marketing shouldn’t get lost in red tape. After more than two decades in corporate marketing and global events, I set out to create a consultancy that delivers executive-level results with the agility of a startup. We measure success by clarity, efficiency, and meaningful outcomes for every client.

We are known for our ability to tackle the most complex projects—from running major digital campaigns to delivering flawless global event experiences and securing high-value strategic sponsorships—all through a lean, accountable structure.

Our greatest differentiator is the fusion of strategic oversight with direct, hands-on execution. As a sole-proprietor, I personally manage all critical campaign and event implementation. This model ensures that clients get a dedicated veteran leading their work. At the moment, we only scale by leveraging a trusted network for specialized creative needs, keeping our clients’ investment focused entirely on expertise.

I’m most proud that Summit Marketing &amp; Consulting turns big-agency thinking into focused, boutique-level impact. Our ideal partners are growth-minded companies in the health, wellness, and endurance sports spaces who want a trusted strategist invested in their success.

We’re intentionally selective—working with only a few clients at a time to provide the depth, strategy, and accountability that complex marketing demands. Summit isn’t a large, slow agency; we’re your dedicated partner for high-impact, high-integrity results.

What has been the most important lesson you’ve learned along your journey?
The single most important lesson I’ve learned is that you cannot afford to get complacent. In a consulting business, especially one operating in an economy that ebbs and flows, the motto has to be: “Tomorrow is never promised.”

This lesson manifests in two critical ways:

First, it is the imperative to always keep your foot on the gas in business development. A signed client today does not guarantee retained work tomorrow. It’s a fundamental shift from the corporate world, where pipelines felt infinite. As a founder, you must treat sales and networking not as a task for a slow month, but as a non-negotiable, daily priority. Maintaining that sense of urgency ensures that even as you are delivering exceptional work, you are simultaneously nurturing the next opportunities to sustain the business through any economic shift.

Second, this discipline extends to managing your own expectations and excitement. It’s easy to get deeply invested when a major brand or potential customer expresses strong interest. However, until that contract is fully signed and in place, nothing is guaranteed. I’ve learned to celebrate the interest as validation, but to save the exhale for when the work actually begins. This detachment is vital for professional resilience, allowing you to quickly pivot energy to the next high-potential opportunity without suffering a major emotional setback when prospects inevitably fall through.

Ultimately, the lesson is that success is less about sudden breakthroughs and more about the daily, consistent commitment to working both IN the business and ON the business. You must be perpetually planning for the future to protect the present.

Contact Info:

• Website: https://www.summitmarketingconsulting.com/
• Linkedin: https://www.linkedin.com/in/mishmoore/

Image Credits
Emily Sierra (@em.sierra) Jake Armstrong