Today we’d like to introduce you to Rebecca Sherrow.
Hi Rebecca, so excited to have you with us today. What can you tell us about your story?
My story begins as a worried mom seeking answers. When my youngest child was just a toddler she had a severe allergic reaction to peanuts. There wasn’t a lot of information on food allergies at the time so I spent hours researching. I truly felt lost and so alone, but it occurred to me that if I felt this way, thousands of other mothers must feel just as isolated. I started my first website to build a sanctuary—a space for connection, community, trusted guidance, and beautiful recipes that made everyday family life feel a little more graceful. I wanted to share information and recipes that worked for my family while helping others on a similar journey. Photography gradually became big part of my journey, and my style evolved slowly as I was photographing the dishes I was preparing and sharing online.
From that first, tiny community, I began receiving invitations to speak and appear at events and conferences around the country. I taught food photography – with an emphasis on photography for the web – at bloggers’ conferences, and took a job as an editor and photographer for a food-technology startup.
As my youngest got older, managing her allergies became easier and I felt it was time to pivot. I created Cerise Chérie as a way to focus my creative energy on the foods of my French heritage – time-honored recipes passed down from my grandmothers. My recipes celebrate the art of slow, intentional cooking, but are made to be easy and accessible for modern, American home cooks. During this rebrand, I also launched my food photography business, partnering with some of the largest brands in the food and wine space.
My recipes and photographs have been featured in publications world wide, including TODAY Food, Women’s Health Magazine, and Kroger. As the digital landscape shifts and AI becomes more prevalent in online content, I’m stepping into my next chapter – trading oversaturated digital spaces for tangible print media that honors the craft of photography and authentic storytelling.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have definitely been some bumps in the road. The first major challenge occurred during the Covid-19 pandemic. I had brand partnerships and contracts lined up, and then the world shut down. Consumers were rightfully more focused on buying necessities like toilet paper and paper towels than they were in buying organic salad dressing or crafting a French cheese board. My clients began pulling their marketing campaigns, and work quickly dried up. It was during this time, isolated at home, that I began working on an early version of my cookbook.
The second major hurdle is occurring right now: the rise of artificial intelligence. AI can come up with a meal plan, develop recipes specifically tailored to dietary restrictions, and can even produce highly realistic food photography images. But, I think that people are longing for the days of true authenticity, connection, and tradition – especially in the kitchen. To provide that to my audience, I am focusing my next chapter on traditional print media, through fine art photography and a cookbook, as well as partnering with trade publishers and periodicals. And I am working on my first novel!
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m best know as the founder of Cerise Chérie, a lifestyle and culinary journal. My photography work is defined by a moody aesthetic and rich, natural elements. I only shoot in sunlight that is filtered through a sheer, cotton sheet to create a softness. I love to highlight the raw and natural elements of each subject, such as a stray feather on a chicken egg or the curling, dry leaf on the stem of an apple. To me, food photography is less about running a business and more about practicing an art form. Creating an image in the camera frame is very much like painting a still life. I focus on controlling light and shadow to create chiaroscuro-inspired images. I want my work to communicate a sense of drama and whimsey, while evoking an emotional response.
But the art of photography is only one aspect of what I do. Above all, I am most proud of helping to demystify French cooking techniques, making them approachable and accessible to home cooks around the world.
Any big plans?
Well, I already mentioned the cookbook. Beyond that, in a digital landscape that has become so loud and oversaturated, I’m pouring my energy into creating a quarterly, seasonal print magazine with tiered subscription experiences. The goal is to create the next iteration of my online journal, translating it into a tangible sanctuary – a glossy, coffee-table keepsake where readers can physically slow down, dog-ear their favorite pages, and return to timeless recipes and stories year after year. It kind of feels like we’re stepping back in time, but my readers, who are balancing busy lives, careers, homes, and families, are craving simplicity and a moment to pause and unplug.
Contact Info:
- Website: https://rebeccasherrow.com
- Instagram: https://www.instagram.com/rebeccasherrow/
- Youtube: https://www.youtube.com/@rebeccasherrow
