Meet Sibe Broers of Confidence Collective

Today we’d like to introduce you to Sibe Broers

Hi Sibe , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
We actually started as a fitness franchise and pretty quickly realized that the workouts and approach didn’t work for our market.

We saw hundreds of people come through our doors looking for physical change and then struggling to sustain the work long enough to make it happen.

Under the desire to get in better shape people desperately wanted to feel more confident, happier in their lives, part of something meaningful and almost all thought the path to that was being more disciplined, harder on themselves and less forgiving of falling off.

This pushed people into shame, all or nothing patterns and actually threw them further off course.

So through pretty enormous challenge, we broke out on our own so that we could create a true boutique experience where we could offer different formats that could really work for our clients and market.

We have both traditional cardio for people who love to run, and non-traditional cardio so that people can balance both and avoid overuse injuries and still work on new skills and have fun.

We created an environment that has workouts too fun to miss, mindset work that goes so far beyond what you’d see in any gym that really helps people understand change, and a way to empower themselves around nutrition instead of looking for an external authority to tell them what to do.

We’re always pushing our edges as people to see how we can make things better from a place of inspiration and fun and want that to trickle down into our team and clients lives.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not a smooth road to say the least…;-)

Going out on our own after being in a franchise was a huge challenge. We went from having just about everything laid out to rebuilding an entirely new business, brand, concept and programming in just under four months.

Not only did we have the enormous creative challenge of figuring out our true identity, but we wanted to honor our current members, include them as much as possible and also innovate the aspects of both the business model and offer an even better product than what they were used to.

Layer in keeping our team informed, inspired, trained up in the required timing and navigating our own personal challenges made it one of the most difficult periods in our lives.

Ultimately we believe that every single hard moment was an opportunity to find more of ourselves, stand by ourselves, close skill gaps, improve our knowledge and reclaim our power.

We had (and have) a lot of days where we wonder what the heck we signed up for.

And even more that we realized we would never actually choose anything else.

Because if you choose a path with no obstacles, it probably doesn’t go anywhere.

Appreciate you sharing that. What should we know about Confidence Collective?
We offer 50 min interval training classes.
Boxing and Strength or Treadmill and Strength.

Our treadmill classes are for everyone though. We coach our classes to runners, joggers but also hikers.

We are super excited for our new format that will be rolled out in the new year. A 60 min hiking bootcamp class that is really geared to those who are looking to build strength, stamina and more confidence through a low impact and low intensity workout.

As a studio culture, we are a mix of deep compassion for yourself on the journey, being willing to bite down and do the hard work, and keeping the energy up enough to get lost in every workout.

In addition to fitness we do deep mindset training on the psychology of change and support our members to learn how to eat for their bodies to drop weight and function optimally.

We are most proud of creating a brand that we really feel speaks to the heart of what we care about and what our members want at the deepest level.

It would be a lot easier to just sell what everyone else does in the fitness and nutrition space. We could capitalize on people’s urgent fears and willingness to throw money at a problem – but instead we are devoted to really helping our members understand that what’s required is not a quick fix that we have the answer to.

Instead, we want to help people understand the truth of what’s really needed to change and then be there to help guide them.

If people just want to work out, they can still use us like a regular fitness studio.

But for those people who really want and need more from their journey, we want them to know that an enormous level of support and transformation (inside and out) is available through CC.

Our 8 week program and then ongoing health support will go deeper than probably anything they’ve done before.

Most people don’t change, and don’t change for good because they haven’t known how to get to that depth.

What’s next?
We are really excited about building a collective. To us, that means we grow a community where everyone who is a part of it also takes ownership in it.

We want to support thousands of people to really take their power back in nutrition and health and have fun in the process.

And we are excited to continue to innovate how fitness studios are run so that we can continue to elevate the experience, astonish our members and continue to see what we are made of.

Pricing:

• $599 for our 8 week transformation (including gloves and 2 months unlimited membership)
• $89 4x a month
• $139 8x a month
• $169 12x a month
• $179 16x a month and $199 unlimited

Contact Info:

• Website: https://www.confidencecollective.fit
• Instagram: confidencecollective.opp