Today we’d like to introduce you to Jessica Baird.
Hi Jessica, so excited to have you with us today. What can you tell us about your story?
I started as a cosmetologist in 2012 working in a salon, growing my clientele. In 2016, I started my own business and began beauty blogging. I was reached out to by a beauty industry publicist, Joni Rae Russell, and was introduced to the media and marketing side of the beauty industry. I quickly fell in love with the editorial-themed content, the detailed strategy behind products and sales, and the excitement of building a community.
After working with the #1 lash brand in the world as their social media strategist and brand ambassador coach in 2019, I focused on becoming a social media expert. I took every online course and training I could from 2018-2020 about every platform and how to create the right strategy to attract the targeted audience and increase brand awareness and sales. It would also provide me with the knowledge to offer consulting services to offer in the future, outside of my beauty bubble.
During 2020 I began to really dive into the branding side of business. Cohesive branding quickly became my passion. And helping small business owners create a brand personality that matches their vision and mission was so rewarding. Now I offer a variety of consulting services around branding, awareness, and digital media strategies and have restarted blogging with thehighestcommunity.com.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Not at all. There are so many ebbs in flows to life and one’s career. The biggest struggle I have faced is burnout. When we love what we do, we often ignore our stress levels because we have so much passion to keep going and chasing that dopamine. But eventually, if you aren’t staying up on your physical, mental, and emotional needs- they catch up.
Appreciate you sharing that. What else should we know about what you do?
I am a business consultant and networker. I specialize in a variety of unique areas which makes me stand out. I create custom packages for my clients based on their needs and where I predict they will need my services. Their success is a reflection of myself so I am very dedicated to making a maximum impact with my clients.
My goal is to help improve the business and educate their team to level up their business and stand out. And achieve that in less than 2 years with my contracts so that I can continue to help new businesses grow and reach their full potential.
My consulting services include early business branding or rebranding, brand positioning, messaging, and visual development, social media expert strategies, email marketing and newsletter strategies, customer journey experience, media features, copywriting, digital business organization and workflow automation, and building a positive image around the brands I work with.
If you had to, what characteristic of yours would you give the most credit to?
The quality that I think is most important to my success is my standards and belief that community success is better than solo success. I won’t just work with a business for money. I have to align with each client I sign. I do a deep dive analysis into each company’s PR image before I even share my pricing because I believe in working with reputable professionals and businesses.
I will not sign brands that have had PR disasters that are against my professional morals. And want to work with businesses that want to seek my services because of my skill set and reputation for always providing results with my services.
Pricing:
- $200 (5 Hours/Month)
- $400 (10 Hours/Month)
Contact Info:
- Website: thehighestcommunity.com
- Instagram: instagram.com/officialcontentbestie and instagram.com/thehighest.community
- Facebook: Facebook.com/thehighest.community
- Linkedin: https://www.linkedin.com/in/jessicambaird/
- Youtube: YouTube.com/thehighest.community
