Rising Stars: Meet Shannon Freismuth of Windsor, CO

Today we’d like to introduce you to Shannon Freismuth.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey into the beauty industry began long before I opened Frae & Co. in 2018. Before becoming a salon owner, I spent years as a stylist at a high-end salon, where I immersed myself in mastering the craft. Prior to that, I was a college athlete—an experience that taught me discipline, grit, and the value of teamwork. That background shaped how I approach business today: always striving to push myself to the max, while creating a culture where a team can thrive together.

From the start, my vision for Frae & Co. was to build more than a salon. I wanted to create a space that was both high-end and eclectic, where luxury services met an atmosphere that felt professional, warm, and welcoming. Our culture is rooted in passion, artistry, and genuine connection—we pride ourselves on delivering not just beautiful results, but an experience that leaves every client feeling valued and confident.

As my team and I grew, so did my love for developing and branding. This passion led me to create our own professional product line and launch a custom extension line. What began as an idea inside the salon has now become a brand that ships products all over the world. Every formula and every extension we offer is designed with the same standard of excellence that defines Frae & Co.—blending innovation, quality, and care.

Today, Frae & Co. is more than just a salon. It’s a reflection of dedication, creativity, and the pursuit of excellence. We’ve built something truly special: a team that is driven and passionate, a brand that is recognized globally, and a space where artistry and client care always come first.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like most entrepreneurial journeys, mine hasn’t been without challenges. Opening a business is one thing, but sustaining and growing it is another—especially when you add the unexpected curveballs of life and industry. Navigating Covid as a business owner was one of those pivotal tests. It challenged me to stay adaptable, keep my team encouraged, and find ways to continue serving clients in uncertain times.

There were also moments of trial and error in product development. Not every idea or launch turned out the way I envisioned, but each misstep became a stepping stone that helped refine our lines into what they are today.

More than anything, this journey has been about growth. I’ve learned so much about myself—not just as a stylist or a businesswoman, but as a leader and coach. Building a team, guiding them, and creating a culture where everyone can succeed has been the most rewarding (and sometimes most challenging) part. But every obstacle has shaped Frae & Co. into the thriving, resilient brand it is today.

Can you tell our readers more about what you do and what you think sets you apart from others?
Frae & Co. specializes in customized color and luxury extensions, with every guest starting in a detailed consultation to design a look that’s uniquely theirs. What sets us apart is our attention to both artistry and experience. From seamless, tailored results to our signature washhouse—where hair is washed in a spa-like setting with steam towels and essential oils, away from the bustle—you’ll find every detail is elevated.

We’re proud to create beauty that’s not one-size-fits-all, but designed to last, with a culture that blends luxury, warmth, and genuine care.

How can people work with you, collaborate with you or support you?
Dm us on instagram @fraeandcosalon or email me at shannon@fraeandco.com

Contact Info:

• Website: https://Fraeandco.com
• Instagram: https://www.instagram.com/fraeandcosalon?igsh=MW5hd3NmNWRzb2VieQ==
• Facebook: https://www.facebook.com/fraeandcosalon/

Image Credits
Kayla Koons with simplicite studio