Rising Stars: Meet Sierra D. of RiverNorth (RiNo)

Today we’d like to introduce you to Sierra D..

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Since I was about 9 or 10 years old, I knew I wanted to be a hairdresser. I just wanted to make people feel beautiful.
Throughout my career, I’ve owned two salons. One of which won Best of Bozeman, something I’m incredibly proud of! I’ve attended countless hair shows, classes, and trainings all over the U.S. and even in Mexico, and I’ve earned multiple certifications along the way. For a time, I was also a brand educator, which gave me the opportunity to teach classes.
I’ve had a few small online write-ups in well-known hairdressing magazines, and most recently, I had the honor of being a main stage artist at the Revel Hairshow here in Denver. It’s been such a fun, and at times challenging, career!
Being a hairdresser has become a huge part of my identity, and I’m deeply grateful that I’ve been able to make a living doing something I love. I’ve formed so many meaningful connections and lifelong friendships throughout the years.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ve spent about 90% of my career self-employed, and while it’s rewarding, it certainly comes with its challenges. It requires a lot of discipline and responsibility, and there’s no paid time off, sick leave, employer-provided health insurance, or retirement benefits.
Seventeen years behind the chair has also taken a toll on my body. Back, neck, knee, shoulder, wrist, and foot pain are all part of the reality.
That’s why taking care of myself, both mentally and physically, is always a top priority.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’ve cultivated an expertise in creating dynamic vibrant colors, alternative fashion colors, intricate highlights, and edgy pixie cuts that reflect my clients’ unique personalities. I believe in providing an experience, connecting with everyone in my chair on a personal level, and making their salon visit more than just a routine hair appointment.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I’ve taken a few big career risks. Opening a salon, buying an existing one, and even moving into a solo suite, but the biggest by far was relocating from Montana to Denver three years ago with zero clientele and hardly knowing anyone. Starting completely over by myself in a new city and a new state has been incredibly challenging, but also incredibly rewarding.

Contact Info:

• Website: https://www.vagaro.com/sierradhair
• Instagram: https://www.instagram.com/sierrad_hair?igsh=MWY0MDBpdnI5a3BlcQ==
• Facebook: https://www.facebook.com/share/1ApAJrxSrM/