Jonny Demon shared their story and experiences with us recently and you can find our conversation below.
Jonny, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
The biggest misconception about our business we have actually struggled with since almost our beginning is that we are a men’s beard care company. While we did initially start with beard care, within two months we had a full line of unisex personal care items for skin care, hair care, and tattoo maintenance. All of our products are quite universal and great for everyone, not just the guys.. Though we do help the guys clean up nice and look better both on and off stage 🔥
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jonny Demon from Doom & Groom! We are a tattoo after care, skin care, and beard care company started in Denver October of 2019, and we are the most METAL way to take care of yourself!! We bring some of the highest quality best smelling products for everyone to take better care of themselves and still keep that metal aesthetic everywhere they go.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
I think my issue is I did this one backwards. I lived the first half of my life being who the world said I should be. I played sports that didn’t interest me, lived a semi suburban lifestyle that did not fit or suit me, and worked jobs that others encouraged thaT drained my soul. It was the death of my grandmother in 2011 that hit me in a way that made me want to live life for me and be who I want to be and live how I want to live. I adopted a new name shortly after, in a way at the time meant to be a stage persona, but really it was the real true me finally entering the world to explore and grow.
Was there ever a time you almost gave up?
There have been a few times over the last six years we have thought about it and come close. We have endured life the same as everyone, loss of family and friends, economic turmoil, rising costs, low sales, we are no exception. The drive to keep going seems to come from somewhere extremely deep within that there is belief in not only our brand but the products themselves that they really are beneficial to the metal/alternative communities and beyond. We feel we really do fit a niche and help in big ways with seemingly small things like personal care. The biggest thing keeping me going is hearing from soooo many people how much our tattoo balm has helped with various non tattoo skin issues for a large number of people dealing with various issues. Is a great pride in helping.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
I could easily do a three hour ted talk on the lies, scams, and misconceptions of the personal care/beauty industry. The biggest is that the use of all on one products is some how inherently worse than using multiple different products for different things. The truth is there really are a lot of products that do work for multiple things and selling them as an all in one is less of a scam than the companies telling you that you need 5 different products that all do the same thing.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
This is actually how I have always lived, as I have always kinda believed I have less than 10 years left, never know what will happen. I encourage to do the scary thing, send the risky text, and to choose life experiences over materialism. At the end of life I want to look back and say wow, what a crazy ride that was!
Contact Info:
- Website: https://doomandgroom.net
- Instagram: Doomandgroom666
- Facebook: Doom & Groom
- Other: TikTok Doom & Groom
Image Credits
Trent Jacobs / Sinister Star
Chelsea Marrow
Jonny Demon
