Today we’d like to introduce you to Daniela Vital Smith.
Daniela, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved to the USA, Denver, CO in 2015. At first, what brought me to Denver was my career, I was invited to participate in a three-month project in the area of product development for a large American company with headquarter in Golden, CO. I was the Marketing and Products Manager for this company in Brazil. But life has its own paths and during the project, I fell in love. We got married and I moved to Colorado!
From the beginning, I was in love with Denver, a vibrant, modern, and very nature-bound city. In the first six months here, while waiting for my Green Card, I became part of a number of networking groups, met wonderful people and lots of entrepreneurs women. This was the click, I left the corporate world and immersed myself in the most incredible journey of my life, to create my own business in another country bringing to the USA the beauty and creativity of Brazil.
Passion became my business. I created Ethnic Brazil to offer a unique and fashionable experience to American women, bringing to the market exclusive and one of a kind product designed and handmade in Brazil.
Every piece of the collection has a meaning. We support women and very low-income communities in Brazil showing here in the US their art and histories.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This is definitely not an easy road. In my case, besides all the challenges of making the business succeed, by going to several events and fairs, investing time and money researching and buying inventory, there is also the need to learn all the bureaucratic aspects of it. I had to learn everything about taxes, business laws and, the way to do business, everything in a different language and culture! Despite the many challenges, my path has been a successful one, because I really put my heart in it. I also believe that my business can positively contribute to a chain of people: from the artisans from Brazil who earn a living by selling their products, to me as the facilitator between those artisans and the buyers in Colorado, who otherwise wouldn´t have the opportunity use this jewelry. My advice to young women who intend to take on the journey to own a business, the most important thing is to find the meaning behind it that goes beyond making a living out of it.
Know the self! This sentence carries one of the best advice I can give. Be prepared to face difficulties. You will be appreciated, sometimes you will be harshly criticized, and you will survive and learn from all of it – but most from the harsh criticism! Don´t be afraid to fail and to make changes. Be aware of yourself and the things and people around you. You also have to research the market you intend to work on, the competitors, customer habits and needs and so on.
So let’s switch gears a bit and go into ETHNIC Brazil story. Tell us more about it.
Our jewelry collection uses different types of straws, fibers, wood, and seeds. The unique designs follow shapes, colors and different textures encountered in the Brazilian ecosystem.
The idea is to transform natural resources into urban and modern pieces, following the main fashion trends, without failing to highlight the grandeur of Brazilian nature.
We work with the river and native community partners withdrawing resources judiciously, generating jobs and income for regions that mainly do artisanal work. The extraction of raw materials follows standards that ensure no harm is done to the environment in the process.
We apply the pillars of sustainability: to be ecologically sound, economically viable and socially fair.
Ethnic Brazil is much more than just selling things. Every piece of the Collection has a unique history behind it, a history of a life of many strong women artisans in Brazil.
I created this business to share with you the beautiful work of these women and bring to you a little piece of my country, Brazil, or Brasil in Portuguese!
Ethnic Brazil is a way to stay connected with my roots and my essence, it allows me to share with other women things that I love to wear and continually support women of my native country.
It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
Pinterest is my favorite app.
- Website: www.squareup.com/store/ethnicbrazil
- Phone: 720.483.8347
- Email: firstname.lastname@example.org
- Instagram: @ethnicbrazil
- Facebook: https://www.facebook.com/ethnicbrazil/