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Conversations with the Inspiring Valerie Morris

Today we’d like to introduce you to Valerie Morris.

Valerie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve been in business now for ten years and have learned a ton since I first started. When I set out to build the business, I actually intentionally worked at a doctor’s office as a receptionist, doing a job that I knew I wasn’t going to stay at forever. They knew that too, and it ended up being a great way to have some stable income, yet be able to build up my business from a part-time income to a full-time income and wean down hours at the day job. When I fully branched out, they became a client instead and I did their digital marketing through my business. Over the years, I’ve worked with clients all over the country and even a few international clients. I’ve also moved into more consulting projects and training opportunities. In early 2019, my first book was published, called We’re All Ears, which brings together a lot of the digital marketing strategies I’ve shared with clients over the years. This book hit bestseller and top new release multiple times over during launch week. I’ve been speaking to teams and conferences for many years, but since the launch of the book, I’ve done even more speaking. I love sharing my knowledge of digital marketing and social media with other professionals. It’s a fast-moving world, and if I can help make it more simple for people, I love doing that.

Has it been a smooth road?
I’ve seen my confidence grow as a result of being a business owner. As a female, I think there’s a different level to that confidence as well. When I started my business I was in my late 20’s and still looked like I could fit in on a college campus. This meant that I had to work that much harder to be taken seriously by other professionals who were older than I was, or by men in general.

I’ve also learned to have thick skin. Clients come and go and it’s usually nothing personal when they do. Sometimes your proposal gets ignored or turned down and that can hurt. Sometimes people are just plain rude. Either way, you have to learn to focus on business and what was put in writing (contracts are your friend), and build up thick skin.

So let’s switch gears a bit and go into Tintero Creative story. Tell us more about it.
I specialize in positioning clients as an expert in their field with authority-building content. We then use social media strategically to tell the world about their expertise and use that original content to help them look even better to their audiences. I work heavily in content marketing and social media marketing.

My approach is focused on being as comprehensive as possible. I know how to do SEO, build websites, run paid ads, and many other digital marketing specialty services. I use ALL of this knowledge with the content marketing and social media marketing work I do because it will make for more effective messaging and ultimately help the client get more exposure. Many agencies focus on just one piece, but I prefer to do that one thing well but from a knowledge-based of multiple angles.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
I was one of the top students in my class growing up and was competitive to succeed. However, this meant that I performed well in most subjects. I love digital marketing because I feel like I am able to excel in multiple “classes” and wear multiple hats as a business owner.

My parents also taught us to follow through on what we said we would do. I think that one habit has led to my success in business.

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Image Credit:
Winnebago Buy Local and Michael Bukraba

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