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Life and Work with Trenda Roch von Rochsburg

Today we’d like to introduce you to Trenda Roch von Rochsburg.

Trenda, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am the owner and photographer of Trenda Roch, Fine Art Photography. Being creative and artistic has always been a part of me. It’s who I am. It’s what keeps me going. Being curious and trying all types of art throughout my life has been both a joy and a frustration. I’m definitely not one of those people that is naturally good at art, but that’s ok. I love the process. I love to experiment.

As a child, I did many arts and crafts and art class was definitely one of my favorite courses in school. I enrolled in fabric services at a career trade school in high school and furthered my education in sewing and tailoring. I learned how details matter, how taking your time makes a quality product, and how textures and colors interact. This has helped me as an artist. I still sew and practice other types of art, but my true passion became photography.

I am a self-taught photographer and I’ve gravitated to nature and the outdoors. I’m so intrigued by the details around us. And I love how calm I feel when I am focused in the moment of clicking the shutter. And then the excitement when I process the images and see what I was able to capture. I get very immersed in the experience of discovery and challenged to see if I can capture with my camera what I see with my eye. I also create composite images that allow me the opportunity to tell stories through my images.

I’ve been encouraged by friends and family to share my work. I’ve always thought it would be wonderful to have a beautiful gallery space to share my art and the art of others I admire. For now, I’ve placed that gallery of images online and starting selling them. It’s been a process to choose what to print and share. I’m always amazed and humbled when someone tells me my work is “stunning”. It’s a wonderful feeling that others want to also frame my images for their space.

I know my art will continue to evolve because I will continue to learn and discover more of the world. I look forward to seeing where this journey takes me. And maybe someday it will be that gallery with walls of amazing images.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Life in general, is filled with all types of struggles. Being an entrepreneur is both fulfilling and challenging. I am the sole developer, owner, and creator. The benefit of this is that I get to do it my way. I know what I like and what my expectations are. I don’t have to answer to anyone else. I can make all the decisions how I want them to be. On the other hand, it can be very overwhelming and time-consuming. I had to learn all the steps to creating Trenda Roch, LLC. I had to register my business and file my taxes. I was the one to create my website, manage my social media, choose my printer, package and price my items and still find time for my art. It can be a lot, but I’m very organized and do well staying on track. I also have a very smart and supportive husband who I turn to a lot for his opinion and advice.

I work from my home and space can be an issue at times. Keeping an inventory of items and finding room for them can be a challenge. The room that is dedicated as my workspace is a studio, office, guest room, a place to hang laundry, a sewing room, and an exercise space. I’m always moving items around to make a place for what is happening next. Once again, the organizer in me comes in handy.

Appreciate you sharing that. What else should we know about what you do?
I’ve worked in many different roles in my life. The most fun and important has been mother and wife. I have a wonderful husband of 38 years and two beautiful daughters. We are a close family and we are so fortunate to have each other.

Over the years, I have worked retail, been a seamstress for a costumer and sewed for a clothing designer. I ran my own tailoring and alterations business and designed a line of doll clothing. I was a children’s librarian and computer lab coordinator and worked in an IT department. I have been a software trainer, website designer and a project coordinator.

All of this has made me who I am today and has taught me so much. I have learned things I never thought I could do. But it has proven to me that as long as I try and give it everything I have, I can succeed.

Working for myself and making my own decisions allows me to use my art and my business as I choose. My business plan included creating a piece of art each year and donating the proceeds to charities that align with my values. I had the opportunity recently to offer a print to a silent auction for friends raising money for Multiple Sclerosis. I’ve continued to offer that print for sale during the month of September 2022 with the proceeds going towards their fundraising efforts. There is more information on my website. I’m looking forward to creating a very special piece for 2023.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I consider myself an introvert. I have been a shy person since I was very young. Most of my friends and family will tell you otherwise. People who know me think I’m friendly and outgoing. And I can be when the situation is right, but the truth is, I have worked very hard over the years to overcome my shyness. A friend recently told me that “sometimes we have to step out of our comfort zone”. And she was right. Showing and selling my art to others has definitely made me do that. Sometimes it’s hard to show others what I have created. In fact, there are quite a few pieces in my “private portfolio” that are waiting for me to find the courage to share. Maybe someday.

Sometimes I think being an introvert helps me focus when I’m photographing. It makes it easy for me to block out everything around me. It’s also one of the reasons I am behind the camera and not in front of it!

Contact Info:

Image Credits
Portrait: Alicia Glassmeyer, Glassmeyer Photography, All other images, Trenda Roch

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