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Meet Alfred Rojas of Chocklo Restaurant in Centennial

Today we’d like to introduce you to Alfred Rojas.

Alfred, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Since hitting the road on our food truck in 2012, our mission has always been to show the best of the Latin culture through the intense flavors, aromas and authentic ingredients of Latin food.

With our food truck, catering service and now restaurant, we share our passion for delicious food with you to enrich your event, and to build a long lasting relationship.

Chocklo is a Family Owned Business, with over fifteen years of culinary experience. We use only fresh, carefully selected ingredients delivering authentic homemade Latin American food. We believe that family is important, and from our family to yours, we value your business and guarantee satisfaction.

My name is Alfred; you can call me Freddy. I went to school for Culinary Arts program at Johnson and Wales University, and also went to Metro State University for Restaurant Management Bachelor’s degree. My cooking was inspired by my grandmother Susana and my mother Amparo’s traditional and delicious meals that were the most celebrated aspect of our family gatherings.

Everything started as a dream that over time got to be a reality. The dream was to open my own business in something that I like to do and be passionate about it. Food and business has been always in my heart since I remember. To show my culinary background and also show a little about my routs where I am coming from, culture believes, traditions, around food. As an immigrant, you always want to show people as much as you can about your country, culture, traditions etc. cooking is a good way to show that. The food truck was Build in 2012, and we have been working since then at a Festivals, graduation parties, weddings, corporate events, hospitals, hotels, private caterings, charities none profits, etc.

Our next step was opening our first Restaurant call Chocklo Restaurant. The concept is to specialize in Latino street food. Covering food from Mexico, Colombia, Venezuela, Ecuador,Peru, and Argentina. To have street food that we all grow up with. Giving the opportunity to bring memories of your trips and vacations encourage people to travel more and to learn more about those countries by trying the food. One thing leads to another, after graduating from Johnson and Walles university I got the opportunity to do my internship in Florida with the Westin Diplomat hotel for four months, I got to open restaurants and work with different chefs from Latin America. Over the years, I traveled to Colombia, Ecuador, Venezuela, and Panama.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a wonderful journey through the years, a lot of hard work with ups and downs, but always looking forward to achieve my goals. But the most gratified thing is to do what I love to do serving and greeting customers showing our standing food and teaching them a little of our Latin culture and flavors. I wouldn’t be where I am now without the support of my family and friends.

Alright – so let’s talk business. Tell us about Chocklo Restaurant – what should we know?
We own Freddys Cuisine food Truck and Chocklo Restaurant we specialize in Latin American Street Food. We are well known for the variety of food that we make. Arepas, Tacos, Empanadas, Patacones, Tropical juices etc. we are Gluten, free friendly company, also we have delicious vegetarian and vegan dishes. We are very proud of what we have accomplished thru the years. Building a company based on passion and respect, for cooking, where people feel happy trying our unique and Authentic Latino American food. The best gratification for me as an owner is to see people so touch and happy when they are getting to order out of the menu; they want to try everything. They are so hungry to try new things and to learn more about all these different cultures. What sets me apart from others,? I will say my background, my culture, education, believes, uniqueness, passion from what I do, this is all part of my life more than just a business.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Yes, many people! Thank you to Johnson and Wales University. Jim Metro State University professor Jackson Lamb help me out with giving me courage and support starting from my good friend Hector Macias teammate, who was my partner a cook at Freddy’s cuisine food truck. My Dad Carlos E Rojas Blanco who teach me about life, morals, respect, accomplishment, dedication, integrity, etc. My mother, she is always helping with support in the kitchen, new recipes, trying new things, etc. My wife Ximena Baena, who always is been there for me in the good times and the bad times. She helps people in the company HR and also takes orders in the front of the truck and the restaurant. My friends that work with me Grubber, Kely, Juliana, Luis Nimo, Nicholas Rojas, Carlos A Rojas, etc., chefs, cooks.

Contact Info:

  • Address: Chocklo Restaurant. / Freddys Cuisine Food Truck
    6830 S Yosemite st Centennial Colorado 80112
  • Website: www.chocklo.com
  • Phone: 7209375442
  • Email: chocklorestaurant@gmail.com
  • Instagram: chockloRestaurant
  • Facebook: chockloRestaurant
  • Twitter: chockloRestaurant
  • Yelp: chockloRestaurant
  • Other: facebook chockloRestaurant


Image Credit:
Chocklo

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