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Meet Brad Schoenthaler of Sports Rehab Consulting

Today we’d like to introduce you to Brad Schoenthaler.

Sports Rehab Consulting was founded in January 2015 when business partners Lindsay Winninger and Brad Schoenthaler decided they wanted to start a company that would focus on offering a more comprehensive and individualized approach to physical therapy.

The goal was to develop a concierge-style approach to medicine, where the client was the center focus of the process, as opposed to the insurance company. Thus a self-pay model of outpatient physical therapy services was provided where therapists had more time to spend with clients and treatments were based on need vs. what the insurance company dictates.

The clinic model offers services in the Denver clinic, as well as home and office visits, online (Facetime/Skype) consultations, and full & part time travel with athletes and organizations. We have grown to four therapists over the past four years with some therapists treating local clients and some therapists traveling to provide services to athletes competing at the professional level.

Has it been a smooth road?
There have been a few obstacles along the route. Finding therapists who are willing to be gone from home, but at the same time, qualified enough to do the type of work required has been difficult. It’s mostly been a learning process where we have had to learn to be dynamic with the changing landscape of medicine and how clients locate you (online vs. physician referral vs. word of mouth referral, etc.). We have had steady growth which has been a nice cushion during times we were looking to expand.

So let’s switch gears a bit and go into the Sports Rehab Consulting story. Tell us more about the business.
Our company specializes in orthopedic rehabilitation with a return to sports focus. We work on athletes from High school to weekend warrior levels, all the way to the professional level. We spend lots of time doing on-site training at the end of the rehab process which isn’t something that a traditional insurance-based model would be able to provide.

We also set yourself apart by not contracting with insurance companies which allows us to be more dynamic and mobile as therapists, so we offer home and office visits as well as full and part-time travel with our professional athlete clients. All of these services are unique to the concierge model.

How do you think the industry will change over the next decade?
Medicine, in general, is shifting pretty significantly into big group providers and less independent private practice offices. Insurance companies want to deal and contract with less companies, and big hospital systems want to buy up and acquire these private practices that are getting forced out of business.

Hospital systems have the leverage to negotiate better reimbursement for services that independent private practices can so they can afford to pay higher salaries, and the insurance companies are happier b/c they narrow the scope of practices they work with down from 100 providers in a region to 5-6 major providers.

You won’t see many private practices in medicine across all disciplines unless there are self-pay.


  • We charge $80/visit (1 hour)

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