Today we’d like to introduce you to Jayda Martin.
Hi Jayda, we’d love for you to start by introducing yourself.
I’m 19 years old, and I’m the owner of The Lash Insider, located in Historic Five Points Denver. Getting here, oddly enough had a lot to do with my anxiety.
Anxiety is my curse and my blessing. I was impacted by it throughout my schooling and by the fifth grade, I was officially diagnosed. By the time I was in high school, I knew I had no intention of going to college. There was no way I was going to step back into a traditional educational setting. But I had to figure out something. My mom suggested a lot of things, but it was a lash training I took when I was 16 that completely captured my heart. When I’m doing lash extensions, I’m at peace. During my senior year, I also attended esthetician school at night. In 2019, I graduated from high school, completed my esthetician program a month later, and the next month, passed the state exam to become a licensed esthetician. This is when I began to see how quickly things can come together. That same October, I signed a lease to have my own salon. My mom and I spent the month of November painting and preparing the space for clients. In December, I welcomed my clients to my new space. I registered it, and I’m excited to have recently received the official certificate. I invite you to read more about my story on my blog: https://www.thelashinsider.com/post/lashing-takes-me-to-a-happy-place
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
1) The pressure of being in my own salon fed my anxiety on a whole new level. I wanted everything to be perfect to the point that I almost paralyzed my business before I could really get going. I’m grateful for the people I have around me that support me. They didn’t cut me any slack, and got me back on track mentally. 2) I was so excited to be in my salon, but by March of 2020, I had to close my doors due to COVID-19. When it was time to reopen, lash supplies and disinfectants were difficult to come by. It was a little scary. 3) Probably the biggest challenge at 18 (now 19) and starting a business in this way is not being taken serious by some adults. But only in the beginning. Consistent hard work is all that’s needed for people to understand you mean business. But in the end, it can’t be about proving a point to others, it’s got to be about you and what you’re trying to accomplish. I never did anything to prove anything to anyone else. 4) Growing my business has been a challenge as well. Every stage of growth brings its own set of challenges. Every time I begin to fill comfortable where I’m at, I get pushed outside of my comfort zone and I am challenged to grow.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a licensed esthetician. I specialize in the application of individual lash extensions. I’m proud to have opened my own salon at the age of 18. I love the art of lashing and I work hard to become more and more knowledgeable about the industry. There is no one lash extension solution for everyone. I continue to work on perfecting my most natural looks all the way through to my big and bold looks so that I can meet the needs of my diversely beautiful clients.
Is there any advice you’d like to share with our readers who might just be starting out?
FOLLOW YOUR HEART AND DO NOT GIVE UP! I was pretty fortunate because my mom and my mentors encouraged me to visualize my future. I wrote my goals all over the wall in my room with chalk to remind myself where I’m trying to go. Anxiety will have you thinking the very worse, so I had to be consistent in countering those thoughts. Words, ideas, images of what I was determined to accomplish had to be the first thing I saw in the morning and the last thing I saw before I closed my eyes at night.
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