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Meet Nichole Emerson of Nichole Emerson Photography in Westminster

Today we’d like to introduce you to Nichole Emerson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started out shooting family portraits after college. I’ve meandered with my career and it took some time to find my path. I’ve worked for other people doing portraits and events. I started a fine art nature company that didn’t end up being as successful as I would have liked. I worked as a Marketing Manager for a couple of years after spending five years with my first company. I was just looking for some stability, but I really missed shooting. So I decided to head back out on my own again. I love the outdoors, so I started focusing on outdoor editorial images, sporting events and outdoor lifestyle. During the start of this new business, a friend of mine asked me if I could photograph her wedding. I had never thought of weddings as something I wanted to do because all the photographers I had previously worked with really disliked weddings. From their description of them, I thought I would too. I said yes to my friend and photographed her wedding. Instantly I fell in love with them. I think you either love or hate photographing weddings. I really love them. I’ve found myself really at home with photographing weddings and couples in outdoor spaces. Colorado is such an awesome place with a ton of beautiful locations to get married. If I have couples who want to hike out to an overlook to get photos or wander through the forest, it puts a smile on my face. I still do some sporting events. I work with Children’s Hospital every year for their Courage Classic event which is a big bike tour and fundraiser in Copper Mountian. I also find myself working with Avid 4 Adventure which is an outdoor camp for kids, doing images for their marketing. But I’ve shifted gears to my main income stream being weddings and engagements and really love that.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There has been a lot of struggles, but I’ve been fortunate to take things on slow and work out kinks. I feel like my photography craft has definitely gotten more refined in the last couple of years and find myself consistently more proud of my work. I wish I would have invested in education sooner, the education I needed. I’ve always been good with people but went to school for television and film. Some technical things about photography I was good at but as I grew and took on new things I found I didn’t know what I didn’t know and needed to broaden my technical knowledge to make better quality images.

I’ve made the mistake of trying to do too many things at once and felt like I have more of a consistent brand now. I’ve worked other jobs while growing my business and the time it takes to work two jobs with odd hours is a struggle but it was worth it to not take out loans.

Please tell us about Nichole Emerson Photography.
Nichole Emerson Photography specializes in wedding and portrait photography for people who love the outdoors. I’m known for joyful images and capturing genuine emotion that looks natural and timeless. I’m proud of being able to serve my couples well in whatever way I can. I want them to be comfortable during their experience so they can focus on having fun and look happy in their photos. I’ve done things like give my bride an extra pair of shoes because her feet were really cold in 10 degree weather, give my clients jackets and umbrellas to use in between shooting locations to keep them warm and dry, carry flowers for bridesmaids so they can help the bride with her dress. I love helping people, I love love, and I love creating beautiful images for my clients.

If you had to go back in time and start over, would you have done anything differently?
I definitely would have invested in education sooner. I would have tried to convince myself to try shooting weddings sooner. In photography, there’s so many things you can shoot, and as someone starting out, I think its a good idea to try a lot of different things to see what you like the best. I had an idea of what I really wanted to do but didn’t open the door to weddings because I thought I wouldn’t like it and hadn’t even tried it yet. I was really surprised with myself that I liked it so much and wish I would have started sooner.

I wish I would have moved through things that didn’t work faster. I heard advice from someone at some point about business, “fail fast.” I agree completely with that sentiment. I think the first company I started I spent too much time trying to market in a way that wasn’t working. My mindset was to keep at it and things would turn around but really I was just wasting time and should have realized what I was doing wasn’t working.


  • Outdoor Portrait Sessions start at $250
  • Small Weddings and Ceremonies start at $825
  • Full 8 Hour Weddings start at $2500

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