Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
Marc Iskandar
There are two lies that come up again and again, and they often feed into each other. The first is that you have to love every part of what you do. The truth is, almost nobody does. Even people in the most “dream” careers face the grind. Artists still spend nights chasing invoices. Influencers still edit endless clips and manage comments. Read more>>
Brittnee Brooks
The biggest lie my industry tells itself is that there’s only room for a few voices at the top — especially when those voices don’t fit the traditional mold. That you have to look a certain way, sound a certain way, or come from a certain background to belong. Read more>>
Inbar Madar
That growth fixes everything. It’s like thinking a bigger closet will fix your laundry problem – it won’t. Most businesses don’t need more, they need better. More revenue doesn’t fix bad margins. More clients don’t fix broken systems. Growth just makes the cracks louder. Everyone loves to talk about scaling, but scaling what? If your foundation’s messy, all you’re doing is multiplying inefficiency. Read more>>
Reid Husmer
The biggest lies about this industry is recycling. I have seen so many times our recycle dumpster go directly into a trash truck. I feel it is a constant battle that there is not a market for recycled products and the recycle centers are getting overfilled with baled product. I also feel it is an education issue. My parents still don’t know how to recycle. Read more>>
Julie Wallace
That pelvic floor therapy does not have to consist of internal work. There are many great physical therapists out there who do great work on strengthening the hips and core, however if they are not doing internal work I really wish that they would not call themselves pelvic floor physical therapists. Read more>>
Leila Nicolee
One of the biggest lies the modeling industry tells itself is that there’s only one version of beauty or success. For so long, we’ve been conditioned to believe that you have to look or act a certain way to belong — and that’s just not true. The reality is, individuality sells. Authenticity connects. And confidence is what truly makes someone stand out. Read more>>
Kathryn Awada
One of the biggest lies the cannabis industry tells itself is that “compliance kills creativity.” It’s the opposite. True innovation only thrives inside a system that works — and compliance is that system. It’s the framework that allows the industry to be taken seriously, to attract investors, and to build trust with the public. The problem isn’t compliance; it’s the lack of understanding around it. Read more>>
Lisa Frahm
One of the biggest misconceptions in our industry is the belief that bigger, flashier, and trend-driven weddings or events are the “norm.” Social media often reinforces the trending idea that each event must outdo the last, whether through the next “perfect” bouquet or the most elaborate installation built around whatever trend is currently taking over. Read more>>
