What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Jasmine Scott aka JCS

“Sell a million books.” No. Write because you cannot help it. Write because fervor is an excellent word and it needs to be described. Write (or create) because it is healing. And then see where you land. Stop writing for fame and fortune, and create because you need it, and what you do helps inspire someone else. Read more>>

Lisa Johnson

I’m not sure I’d call it a lie, but I think one of the biggest misconceptions in the massage industry is how underutilized our work is in medical and long-term care settings. Massage therapy has so much potential beyond the spa. It can play a huge role in hospitals, rehab centers, and nursing homes. Read more>>

Jaime Foster

The biggest lie in the coaching industry is that visibility automatically equals clients. New coaches are told to post nonstop, dance on TikTok, or “just run ads.” That’s a stage-mismatch. Early on, you don’t need a content treadmill—you need clarity, conversations, and a simple system that turns real relationships into paying clients. Read more>>

Brittany Harrelson

Since I started DJing, everybody has always told me, “You need to pick a niche. You need to play one type of music and market yourself that way. People are confused if they don’t know what you play—they won’t follow you.” But I really want to break down that stigma. Read more>>