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Hidden Gems: Meet Kirra Collins of Verge Media

Today we’d like to introduce you to Kirra Collins.

Kirra Collins

Kirra, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hello, I’m Kirra Collins from Northern Colorado. I was born and raised in Burlington, a small town on Colorado’s Eastern Plains. My roots in this close-knit community instilled in me a strong work ethic and a deep sense of perseverance, both of which have guided me throughout my journey.

From an early age, I was driven to achieve my goals, graduating from a community college with two Associate Degrees before I even finished high school. Later, I pursued a Bachelor’s in Psychology at the University of Colorado Boulder, where I graduated with top honors. This academic success, however, took a backseat when I chose to focus on my family. For eight years, I devoted my time to raising my two wonderful sons, making sure they had a strong foundation. But during this time, I realized that in trying to balance motherhood and other responsibilities, I had neglected myself. I needed to find a way to reconnect with my identity and prioritize my well-being.

My journey of transformation began with small steps. I started lifting weights, attending cardio classes, and focusing on better nutrition. It was a challenging transition, but within six months, I had lost 30 pounds and completely transformed my body. This physical transformation was the catalyst for a profound mental shift. It wasn’t just about the weight loss—it was about regaining my confidence and rediscovering my sense of self.

With this newfound energy, I decided to turn my passion for fitness into a career. I became a certified personal trainer and nutrition specialist, focusing on helping other women transform their bodies and lives. This led to the launch of Aspex.ai, my own health and wellness company. As an elite personal trainer, I worked closely with clients, guiding them through their own fitness journeys. It wasn’t just about exercise—it was about empowering them to embrace their strength and potential.

Balancing my business with the demands of motherhood was challenging, but my sons were my greatest motivation. Seeing their smiles and hearing their encouragement fueled my drive to keep pushing forward, even when it meant late nights and early mornings. My commitment to them was unwavering, and they always came first, no matter what.

As I continued my fitness journey, modeling became an unexpected opportunity. A local photographer noticed my transformation, leading to my first photoshoot. This experience opened up a new world for me, one that was fast-paced and filled with creativity. It allowed me to express my unique style and connect with others in ways I hadn’t before. Despite the excitement of modeling, I never lost sight of my role as a single mom. There were times when I had to choose between business meetings and school events, and my boys always took precedence.

In 2024, I expanded my entrepreneurial ventures by launching Vege Media, a PR and publishing firm. This new business was designed to help other entrepreneurs gain visibility and credibility in their respective fields. Under my leadership, Vege Media quickly gained recognition, securing high-profile features for clients in top publications. This success was a testament to my innovative approach to media relations and my extensive network.

The journey from focusing on my education to owning multiple companies, modeling full-time, and being a single mom of two boys has been defined by resilience, adaptability, and an unyielding commitment to my goals. Throughout this rollercoaster ride, I’ve met incredible people, built lasting friendships, and found strength in the support of my family and friends.

Staying true to myself, being humble, and maintaining a positive attitude have been crucial to my success. I’ve learned that when you work hard and love what you’re doing, everything else falls into place. My journey has shown me that it’s possible to achieve anything with determination and the right mindset. I strive to inspire others to embrace their own journeys, knowing that the road may be challenging, but the rewards are immeasurable.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it hasn’t been a smooth road. The journey has had its share of bumps, challenges, and unexpected detours. Some of the biggest struggles came from balancing my responsibilities as a single mom with my career aspirations.

One of the first major challenges was the initial transition from focusing entirely on my family to finding time for myself. It was a delicate balance, and I often felt guilty for taking time away from my kids to work on my fitness and career. This struggle was further complicated by the demands of running a business. As a single mom, I had to juggle business meetings, client sessions, and school events, often feeling stretched thin.

The journey into modeling also came with its own set of challenges. The modeling industry is fast-paced and demanding, requiring constant attention and energy. It was tough to maintain my focus while keeping up with the demands of being a mother and an entrepreneur. There were times when I had to choose between important business opportunities and my sons’ needs, and I always chose my kids, even if it meant sacrificing my own career growth.

Launching multiple companies brought another layer of complexity. Aspex.ai and Vege Media required significant time and effort to establish. Building a business from the ground up involves countless hours, financial risks, and the uncertainty of success. I had to navigate through the complexities of marketing, client relations, and team management, all while ensuring my boys were taken care of.

Another struggle was managing the emotional toll of being a single mom and business owner. The pressure to be successful, provide for my children, and maintain a positive outlook could be overwhelming. There were times when I felt isolated and stressed, questioning whether I was making the right choices for myself and my family.

Despite these struggles, I’ve learned that the key to overcoming them is resilience and adaptability. It’s about finding the inner strength to keep going, even when the road ahead seems uncertain. I’ve learned to lean on my support network, seek advice from mentors, and stay true to my values. These experiences have shaped me into a stronger, more determined person, and while the road has been anything but smooth, the journey has been worth it.

As you know, we’re big fans of Verge Media. For our readers who might not be as familiar what can you tell them about the brand?
Verge Media is a PR and brand strategy firm known for crafting expert-written articles and placing them in top media publications. It specializes in gaining media exposure, increasing followers, and establishing authority and credibility. Verge Media’s services include public relations, social media marketing, magazine features, and billboard placements. They help clients craft compelling stories and share them with a wide audience through a vast global network of 700+ publications and other outlets. Their approach is designed to increase brand awareness and establish clients as authorities in their respective fields.

What is Verge Media known for?
Verge Media is known for its focus on media exposure, brand development, and strategic storytelling. The firm specializes in connecting clients with top publications, helping them gain visibility, and boosting their brand’s credibility.

What sets Verge Media apart from others?
What sets Verge Media apart is its extensive global media network, which allows clients to access over 700 publications, 380 fashion magazines, and numerous social media platforms. Their approach to public relations and brand strategy includes high-quality content, personal branding, and media relations.

What are you most proud of, brand-wise?
Verge Media is most proud of its ability to craft compelling stories that resonate with audiences, establish authority, and create meaningful connections for its clients. Their successful placement in high-profile publications and their innovative strategies contribute to their brand’s success.

What do you want our readers to know about your brand, offerings, services, etc.?
Verge Media offers a range of services, including public relations, social media marketing, magazine features, and billboard placements. Their goal is to help clients craft and share their unique stories to gain media exposure and establish authority in their niche. The company provides various packages tailored to clients’ needs, focusing on quality, credibility, and reach.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned along my journey is the value of resilience and adaptability. It took many experiences to realize that these two qualities are what make all the difference. Throughout my life, I’ve faced significant challenges, unexpected setbacks, and moments of deep doubt. In those times, it’s been crucial to stay flexible, adjust to changing circumstances, and maintain a positive outlook.

Adaptability has taught me to embrace change rather than resist it. Instead of viewing obstacles as roadblocks, I see them as opportunities to learn and grow. This mindset shift has helped me navigate through some of the toughest times, allowing me to find new solutions and keep moving forward.

Resilience, on the other hand, has been about perseverance. It’s about getting back up after every fall, no matter how many times it happens. It’s the determination to keep going, even when progress seems slow or when it feels like everything is against you. Resilience has helped me maintain hope, giving me the strength to keep pushing toward my goals despite the difficulties.

Together, resilience and adaptability have taught me that success isn’t about avoiding failure. It’s about learning from it and using those lessons to propel yourself forward. This approach has helped me overcome personal and professional challenges, showing me that even in the darkest moments, there’s always a way through. These lessons have not only made me stronger but have also inspired me to keep working toward my dreams, no matter what stands in my way.

Pricing:

  • $150 Basic Publication / Press Release
  • $250 Pro Publication / Press Release
  • $599 Elite Publication / Press Release
  • $150 Basic Magazine Cover / Photos
  • $250 Cover Model / Photos

Contact Info:

Image Credits
Petey’s Portraits Kaya Mun Photography

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