We recently had the chance to connect with Alyce Dulaney and have shared our conversation below.
Alyce, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What is a normal day like for you right now?
A normal day for me starts with a hot cup of coffee at home while I catch up on emails and messages from clients. Once that’s done, I head into my kitchen to start the day’s work — whether that’s baking fresh layers, prepping fillings, or decorating cakes for upcoming weddings and events. Most of my day is spent in the creative zone between 10am and 5pm, but if I have a delivery, I’m usually out on the road between 4 and 6pm making sure everything arrives safely and beautifully set up.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Alyce, the baker and designer behind Alyce in Flourland, where art and buttercream meet.My work blends artistry and emotion; every cake is crafted to feel like an extension of the couple or occasion it’s made for. What makes Alyce in Flourland unique is my focus on texture, tone, and story — I love when a cake not only looks beautiful but also feels personal- both in design and in delicious flavor.Lately, I’ve been focusing on designing more sculptural, modern cakes that still hold warmth and nostalgia, while continuing to refine the experience for my 2025- 2026 couples.
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
My parents. They’ve always believed in me, even before I fully believed in myself. Their constant encouragement to follow my heart and trust my instincts gave me the courage to build Alyce in Flourland into what it is today. They continue to support me in more ways than I can even put into words.
When did you stop hiding your pain and start using it as power?
I think that shift happened after I left an incredibly abusive relationship. For years, I didn’t have a voice or the freedom to pursue what I loved. When I finally left, I poured everything I had into building my business. Maybe it wasn’t the most conventional way to heal, but creating brought me joy and purpose — things I had lost for a long time. What began as a coping mechanism slowly became a way to reclaim my voice and rebuild my life on my own terms.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would say that connection really matters to me — in every part of my life, but especially in my work. I care deeply about forming genuine relationships with my clients. My favorite projects come from couples who don’t just need a cake, but truly want one made by me — who trust me to create something that reflects them and their story. That kind of connection makes what I do feel meaningful.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
Absolutely — those days happen often. In my little kitchen space, it’s usually just me, my ingredients, and my music (or one of my silly shows playing in the background). I’m often dancing from one task to another, completely in my element. There’s such a peaceful joy in those moments — when I’m creating, moving, tasting, and just letting myself be fully present in what I love to do.
Contact Info:
- Website: https://www.alyceinflourland.com
- Instagram: alyce.in.flourland
- Facebook: https://www.facebook.com/share/1CTm4XqfQQ/?mibextid=wwXIfr
