Dennis Herrera shared their story and experiences with us recently and you can find our conversation below.
Hi Dennis, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think others are secretly struggling with—but never say?
I think people are struggling with finding their creativity. It’s an often overlooked avenue to sooth ones crowed mind. Change the way things look..not what they are right now. The escape.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Dennis, the eye behind Neo’s Photography. I started shooting in 2017 and officially turned my passion into a business in 2023. My work lives where art and cinema meet—city streets glowing at midnight, mountain horizons breaking at sunrise. I create prints and puzzles for art lovers, collaborate with brands as a content creator, and mentor photographers one-on-one to help them refine their craft. At its heart, Neo’s Photography is about more than pictures—it’s about capturing mood and meaning, and inviting others to see the world in a new way.
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
That would definitely be my wife, Lisa. She was the first person who saw something in me creatively long before I ever picked up a camera with any sort of seriousness. She introduced me to photography having me learn to take picture of her wedding cakes, she encouraged me to experiment, and kept reminding me that I had an eye for it, even when I doubted myself. If she hadn’t believed in me early on, I probably wouldn’t have kept going. She didn’t just support me, she saw a version of me I hadn’t discovered yet nor had I ever experimented with before.
What’s something you changed your mind about after failing hard?
I’m not sure it completely changed my mind, but a hard failure reminded me loud and clear that nothing goes up forever. The creative journey is full of highs and lows, and if you don’t navigate that ebb and flow properly, it can start to feel like constant failure. No one’s liking your work, your store is quiet, shoots aren’t booking and it weighs on you.
But then you hear that little ding from an online sale, a new shoot inquiry comes in, or a photo you almost didn’t post suddenly takes off. That’s when I realized I wasn’t failing at all. I was just riding the wave, and learning how to stay afloat between the peaks.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Absolutely. Anyone who’s met me, whether professionally or off the clock knows I’m the same person through and through. I’m the same laid back joker in meetings as I am at a photoshoot or hanging with friends. Even in serious moments, I’ll crack a joke. It’s not a mask, it’s just who I am. What you see is what you get.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. When do you feel most at peace?
So I love the editing process, I put my music on and let my creativity run wild with how I want the photo to feel to everyone seeing it. Even if its just an alley with water… it should look amazing right? Thats it for me for sure!
Contact Info:
- Website: https://www.neos-photography.com
- Instagram: @neos.photography
- Linkedin: https://www.linkedin.com/in/dennisherrera
- Twitter: @neosecho
- Facebook: https://www.facebook.com/NeosEchoPhoto
