We’re looking forward to introducing you to Sarah Hanssen. Check out our conversation below.
Hi Sarah, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
Riding horses and going to the gym
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Sarah, and I’m the Marketing, Sales, and Events Manager for Sundance Trail Guest Ranch, a cozy and welcoming dude ranch tucked away in Northern Colorado, about 45 minutes outside of Fort Collins.
What makes Sundance Trail so unique is that we’re the smallest member of the Colorado Dude and Guest Ranch Association. With room for just 24 overnight guests, we’re able to offer an intimate, family-style experience where guests can really slow down, connect with each other, and feel like part of the ranch family. In addition to weeklong stays, we also welcome visitors for day horseback rides, giving people a chance to experience our little slice of paradise and be introduced to western horse culture in a really approachable, hands-on way.
In my role, I’ve been focusing on expanding our presence in the creative and social space by collaborating with talented local photographers and soon, videographers. This past spring, we hosted our first two photography workshops with Fort Collins–based photographer Steve Glass, which was a wonderful way to showcase the ranch while supporting creatives. I’m excited to keep building on that momentum, blending our western heritage with fresh, creative storytelling that shares what makes Sundance Trail so special.
Okay, so here’s a deep one: Who taught you the most about work?
I would say my dad has taught me the most about work. He’s very much a “live to work” person, and his dedication has been inspiring to me. He’s been with the same company for 25 years, showing an incredible level of loyalty and perseverance. Beyond his work ethic, what stands out most is how he leads. He truly listens to people at every level and makes them feel heard and valued. That’s something I admire deeply and try to carry into my own work, whether I’m managing a team, collaborating across departments, or connecting with guests. I think we need more leaders who embody that balance of dedication and empathy.
What did suffering teach you that success never could?
I think suffering teaches you things that success never can, like resilience, perspective, and the ability to see what you’re truly capable of when you’re at your lowest. Some of the strongest people I know have found growth and even a sense of purpose through their challenges, and I find that very powerful. For me, before moving out to Colorado, I was struggling in my previous role and feeling stuck in city life. That period of discomfort pushed me to step outside my comfort zone and take a path I never thought I’d be brave enough to pursue. Looking back, that “suffering” became the catalyst for one of the best decisions I’ve ever made.
Next, maybe we can discuss some of your foundational philosophies and views? Where are smart people getting it totally wrong today?
I think some “smart” people get it wrong when they dismiss perspectives that don’t come from those they see as equally intelligent. In doing so, they can steamroll over ideas that might actually hold real value. To me, being truly smart isn’t about self-identifying that way, but rather about being open enough to listen, collaborate, and draw insight from a wide range of perspectives. That openness, not just intellect, is what leads to the best solutions.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
Ironically, I’d probably stop working in the traditional sense. If I knew I only had 10 years left, I’d want to spend that time seeing the world, experiencing different cultures, and being fully present with the people I love. Of course, that would still take some financial planning, but I think I’d shift my energy away from “working to work” and toward creating experiences and memories that really matter.
Contact Info:
- Website: https://www.sundancetrail.com
- Linkedin: https://www.linkedin.com/in/sarahchanssen/
Image Credits
Image #1: Jerrilynn Brown
Images #2-4: Steve Glass
