Today we’d like to introduce you to Kedlyn-Damien Destin
Hi Kedlyn-Damien, so excited to have you with us today. What can you tell us about your story?
Mindz Project was launched in 2014 in northern Virginia when I was dealing with depression. My biggest thought process behind the brand was to figure out a way to help myself and other individuals going through the same thing. I started reading self-motivation and self-awareness books which lead me to three main tools that got me through my depression. I have labeled them the “Three Stripes” to help cope with mental illness. The “Three Stripes” to fighting mental illness are set realistic goals, challenge your negative thoughts, and surround yourself with love. The purpose behind Mindz Project was to create a platform and a brand that raises awareness to mental health. Within in the brand, I detailed special messages for people such as in the neck tags. Each size shirt or hoodie has a different motivational or positive quote. This is just one example of how I wanted to bring awareness of the the “Three Stripes” to people who came across my brand.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Within every business there have always been struggles. One of the struggles I faced in the beginning was when to actually launch the brand. I realized there’s never a right time to launch a business, you just have to take the plunge and learn as you go. Along the way I’ve had to connect with other brands and organizations. This is difficult whenever you’re introverted and also dealing with depression so I have found myself struggling in this area throughout the whole life of the brand. There have been many late nights where I battled my own mind with creating content for the brand due to overthinking and artist blocks. One of my biggest struggles with the brand is balancing a full-time job and also running a business. I am now to a point in my life where I can put a lot more time into the brand, but it’s been a long process getting here.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work is a combination of creating thought-provoking designs and printing them on apparel, and other accessories. I specialize in mental health awareness, trying to break the stigma around it especially with the younger population. The three main industries I incorporate into my brand are streetwear, music and art. I am known for unique designs and quotes that challenge people’s thoughts around mental health and the society we live in. I am most proud of Mindz Project’s overall growth, my growth as a person, and our growth within the streetwear industry.
How do you think about happiness?
Great energy makes me happy. Being around great energy helps with self-motivation. It’s like a breath of fresh air whenever you need it.
Contact Info:
- Email: Mindz_Project@aol.com
- Website: MindzProject.com
- Instagram: https://instagram.com/mindz_project/
Image Credits
Jaylyn Begay with Gear&Link Photography
