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Conversations with the Inspiring Hannah Rosenblum

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Today we’d like to introduce you to Hannah Rosenblum.

Hannah, can you briefly walk us through your story – how you started and how you got to where you are today.
Five years ago, if you had told me that I would have my own social media marketing business today, I would have been absolutely baffled. Not because I didn’t think I was capable of it, but because the thought had never even crossed my mind.

I graduated from Florida A&M University with a degree in broadcast journalism. After a few grueling semesters of being a reporter for our live newscast on campus and going through the process of filming, editing and promoting a documentary, I realized that the journalist life just wasn’t something I could see myself doing long term. I decided to shift my journalism and writing skills to focus more on public relations and marketing work.

To quickly sum up my adventures after graduation, I landed a couple of internships in Atlanta, — one at a small public relations firm and another at a top sports radio station. I went on to work as the social media manager for a hospitality public relations firm in Atlanta and later as a social media specialist with a social media agency.

I truly enjoyed the work I was doing at the agencies I worked with, but it always felt like something was missing. You know, those “Is this it?” and “What now?” thoughts.

I was living in New York City at the time, and naturally, extremely hardworking people chasing their dreams surrounded me. I wanted to be doing that!

One day, my husband asked me, “Why don’t you start your own company?” My immediate thought was, “No way, that’s too difficult, I could never!”

But then, I took a step back.

Having worked for such small businesses, I was always given big responsibilities whether it was writing new client proposals, searching for a new business or managing day-to-day expectations and workloads with current clients.
At that point, I realized that I have what it takes to tackle this on my own. Sometimes, you just have to take the leap, no matter how scary and unknown it seems, because you never know where you’ll land.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It certainly hasn’t been completely smooth, but to my surprise, it has been much smoother than I originally expected.

The biggest challenge I’ve faced is having confidence in myself and knowing my worth.

I feel like (at least in the journalism field) we were encouraged to work for free or very low pay when first gaining experience whether it be at internships or shadowing someone/somewhere prominent in the industry. It’s been hard for me to shake that mentality even though I now have nearly ten years of experience in my field. I have found that connecting with other women working in the digital marketing world has helped me gain the confidence, knowledge, and self-worth to overcome this feeling.

For young women just starting their journey, I recommend finding a solid group of people you can regularly chat with to bounce ideas off of or gain a different perspective. Running a business by yourself can definitely get lonely, so it’s really helpful to have a handful of people you can call on to support you or encourage you when things get rough.

What should we know about Rosey Social? What do you do best? What sets you apart from the competition?
Here’s what I tell people when I am describing Rosey Social:

Social media isn’t your job; it’s ours. We’ll handle your social media from A to Z so you can focus on running your business while we make you look great online.

So what does that mean?

Rosey Social handles everything social media related including writing and publishing posts, responding to inquiries, comments and messages, engaging with potential clients and like-minded brands, designing brand-specific graphics and overall account management on Facebook, Instagram, Twitter, and LinkedIn. Whether you want videos, custom graphics, memes, infographics or GIFs, we’re here to make you look good on social media at all times. We’ll work with you to figure out your goals and come up with a content strategy to help you get there.

My specialty is working with anything and everything food and beverage related. Some of my favorite clients are restaurants, chef personalities, and food brands.

What I’m most proud of as a brand is my attention to detail.
Sure, you can find a cheap social media “agency” online to publish posts and manage your accounts, but like they always say, you get what you pay for. I take the time to analyze your business and your goals to create a specific plan tailored to you to help you reach those goals. My goal is to become an expert in not only your business but also your industry so I can position you as a thought leader on social media.

What sets me apart from others is my creativity.
Similar to what I just mentioned, I take the time to create something special for you. When you work with me, you’re paying for an individualized approach to social media to help your business stand out against your competition. It takes a lot of time and effort to do social media ‘the right way’ and I love being able to offer this to small businesses that wouldn’t normally have the time or personnel to accomplish this.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I think the biggest barrier we’re facing is having the confidence to speak up and be heard. Depending on your industry, (especially ones that are male-dominated) it can be intimidating to stand up for yourself and let your voice be heard. Luckily, we’re living in a really exciting time with many remarkable women paving the way and setting great examples for us.

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