Today we’d like to introduce you to Alyssa Webb.
Hi Alyssa, we’d love for you to start by introducing yourself
My name is Alyssa, owner, and creator of the Luxe Intuition Candle Line. I have a passion for all things beautiful inside and out. My career has mainly been in the esthetics world as an esthetician for the past 20+ years. Having a love for ingredients and using only the purest ingredients on my clients, I knew creating my candle line would have to follow suit. This candle creation journey began when the pandemic shut the world and the beauty industry down for months. I was sitting at home binging a series of Good Girls on Netflix and just felt blah. I am not the type to sit at home and stare at the tv for hours on end. My mind just doesn’t work that way. I had started dabbling in making candles at home to pass the time and just fell in love. I have always had a love for wood wick candles enjoying the crackling ambiance the burning wood wick creates, also having a passion for essential oils and fine fragrances. I went down the rabbit hole of exploring the finest ingredients. Knowing there are a ton of candles on the market that are plain toxic and full of unnecessary ingredients, I was determined to produce the cleanest burning luxury wooden wick candle line. If I am not going to feel comfortable burning it, I surely will not want my customers to burn it either.
After several months of testing wax, custom blending scents, testing wicks, along with the development of my website and social media platforms, I launched Luxe Intuition Candle Line on October 16th, 2020 as an online store. I have a core collection of 5 very unique and sophisticated scent profiles along with a limited-edition seasonal blend for each season that can be purchased in a candle or wax melt form. You can also find me around town doing in-person pop-ups at local stores and local artisan markets. I currently ship within the whole U.S. and offer wholesale accounts for home decor stores, boutiques, spas, and boutique hotels that want to carry a luxury candle line in their business. We also offer a custom candle creation service that will allow the buyer to create a custom candle from start to finish. I am always testing out new custom scent creations and will continue to grow the Luxe Intuition olfactory experience as we grow.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No. It has definitely not been a smooth road. I have been self-taught on just about everything you are seeing on my website. I am not a coder, graphic designer, web developer, writer, or photographer by any means. With a limited start-up budget, I have had to teach myself to do all of the things and then some. I would say the hardest and most rewarding thing about this business is that it has been built from scratch through sleepless nights of researching all of the ins and outs of every little detail to get Luxe Intuition going. I may have had a few minor meltdowns along the way, but I always picked myself up again knowing I have come this far and to think of how far I can go.
When I first started testing different scents I had about 30 different scents laid out on my kitchen table. My boyfriend was a great scent sniffer helper. He and I went through each one and decided what we liked and disliked about each one. From there it was on me to narrow down even more. I also have another business, so trying to create 30 custom-blended scents was not going to cut it. I decided that I would start with 5 to keep things simple as a new business venture. I did not want to overwhelm myself. Narrowing down to 5 was one of the hardest decision-making experiences I have had to do. They all smelled so wonderful! So, I started thinking about my personal scent style and what I like best for myself, and what type of customer I wanted to reach. I like very sophisticated, clean, and fresh scents that use clean ingredients, and also wanted to accommodate that customer who cares about what is in their candle as a whole. This started helping me weed out some of the other scents.
Picking a wax type was also very hard. When I was in my research phase, I had no idea how many different varieties of wax there are in candle making. I honestly just thought of the most popular, soy and paraffin. I knew I wanted the cleanest and longest burning wax and after researching those 2 and not liking what I read, reading through pages of information on all of the other wax options out there, I stumbled onto coco-apricot wax, a beautiful luxury wax that not only offers the best scent throw is a slower-burning wax but also is a sustainable wax meaning no harsh chemicals are used in the manufacturing process. I did not have to stress about any GMOs or the possibility of deforestation with coco-apricot wax. It really is the creme de la creme of candle wax in my opinion and I can’t wait for more customers to experience this type of candle.
After I launched, I was told by a gal with who I now have SEO strategy calls monthly I needed to start a blog to help with organic SEO. So, I sat down to write my first blog article – 5 ways to start living sustainably today, and it took me 3 days to get one paragraph written. Staring at a blank screen thinking about what to say, try to perfect everything, and then throw it out to the web for all to see and judge was something I cringed at. I think at one point I had been sitting staring at my screen for 30 minutes, got up, and walked away. I managed to squeeze one out, but I now have handed that torch to a company that actually enjoys writing.
Alright, so let’s switch gears a bit and talk business. What should we know?
Luxe Intuition Candle Line is an online luxury wood wick candle and natural wax melt line hand-poured in Littleton, Colorado shipping within the U.S. We believe in providing a high-end candle experience inspired by nature to ignite your senses with the purest ingredients using only raw materials. We pride ourselves on using eco-friendly and recycled materials to complement your sustainable lifestyle. It is our desire to create a community of empowered women and men who support the need for sustainability and the less is more concept while caring for our environment. We invite you to explore our handmade organic candles and natural wax melts and be taken on an exquisite olfactory ride.
We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
Something people might not know about Luxe Intuition is the first scent that I smelled was actually the first scent I tested and then became the first of the 5 to be added to the candle collection. This scent reminded me of my grandmother. It is a slightly sweet and spicy blend of honey, bourbon, clove, tobacco, and orange marmalade. She was a person who loved to experience the finer things in life and enjoyed traveling the world. She was twice widowed and a super independent woman with 4 kids, 9 grandchildren with enough spice and sweetness to draw anyone in. Her favorite drink was an old-fashioned cocktail and this scent blend offers all of the notes you would smell when you think of an old-fashioned cocktail. I decided on the name Pure Luxe for my first candle to honor her as the pure, unapologetic spitfire she was always going somewhere extravagant and enjoying life to the fullest.
Contact Info:
- Email: [email protected]
- Website: www.luxeintuition.com
- Instagram: www.instagram.com/luxeintuition
- Other: www.pinterest.com/luxeintuition
