We recently had the chance to connect with Kate Lacroix and have shared our conversation below.
Hi Kate, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What is something outside of work that is bringing you joy lately?
Yes. I was accepted to Harvard Extension School for a Humanities degree. It took two years, three prerequisite classes, and numerous skills-check exams. It’s absolutely filling my cup these days.
Can you briefly introduce yourself and share what makes you or your brand unique?
For the past 20 years I have devoted my career to creative marketing in lifestyle spaces. Whether participating in innovative ideas for ad agencies; designing award-winning PR campaigns; rebranding hotels in Mexico; or helping solve food solvency issues in my backyard, it’s been an amazing ride.
Now, I’m taking all of this knowledge and pivoting toward customized travel for clients who want the best from their vacation experience.
I recently partnered with a seasoned East Coast travel advisor and she’s really helped me up my game. Now more than ever, people want unique experiences that will deliver what we all seek from travel: relaxation, rejuvenation, and inspiration. And chilly drinks.
Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
I believe I have gone as far as I can with the food and beverage marketing world. I have enjoyed opening over 70 restaurants and wineries over the years and—while I still support the industry—I’m setting this work aside while the industry goes through some necessary twists and turns in the market place. I still support my local, independent restaurants and always will.
What fear has held you back the most in your life?
I really used to suffer from imposter’s syndrome. No matter how well I knew my subject matter, I would feel like a fraud. I now realize I am not alone in this feeling and it’s not something to be tamed into submission. Rather, I invite the feeling in for tea and let it stay for a while. It eventually leaves. So much of success—in life and in work—is being able to not take your worst thoughts so seriously. They are just thoughts…and they will pass.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What would your closest friends say really matters to you?
They would say they matter to me. After all, if they are my “closest friends” they should always know where they stand. Next they would say that my daughters, cooking adventurous meals, reading and inspired travel move me the most.
Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
My grandmother said to live as many lives within one life as possible. If she were alive to see me, she’d know I have heeded her advice.
Contact Info:
- Website: Pending
- Instagram: Pending
- Linkedin: /katelacroix1
