We recently had the chance to connect with Chaz Faulhaber and have shared our conversation below.
Hi Chaz, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business?
Onus began in 2014 as an idea of helping people make one healthy choice, because healthy choices compound. If you start with a run, you’re probably going to have a healthy breakfast, maybe a healthy lunch, and so forth. That spark is all you need to carry your day forward in a better way!
What we started with were IV drips as our primary service to help people make that healthy choice, and we’re now over a year into hormone optimization and peptide therapies. Synergistically, all three enhance each other, and for our members who see that model, frankly put, it’s a game changer.
A lot of people think “That’s just the way it is” when it comes to aging. We’re taking the approach of “That’s just the way it was”.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Chaz Faulhaber, and I am the co founder and Chief Marketing Officer of Onus IV Therapy + Longevity. We started Onus to help people, which is one of the best parts of going to work every day and hearing the stories from our clients who’ve crossed the threshold towards proactive living.
My biggest challenge right now is turning the ship in a new direction. My old mentor, Bob Tabor, taught me every brand gets to own an occasion. Certain restaurants are for date night, others are for families of 4 on a road trip, some are for quick eats. I’m keenly aware of the occasion our brand owns in our client’s mind, which is why modifying that occasion, even slightly, has taken so much effort to educate and realign with how people associate us with their healthcare routines.
It’s the hardest marketing challenge I’ve faced to date, and it’s exciting to see it continue to work!
Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
My parents didn’t give me money to start my business with. They gave me an empty toolbag, since they knew I’d need one to hold the tools I’d need to fix, build and work on maintaining our stores. There’s something to be said about learning as an entrepreneur how to build, fix and shape your vision. So yeah, what your parents don’t give you and experience teaches you are what I’ve learned the most from!
Was there ever a time you almost gave up?
Part of the joy of being an entrepreneur is how many times you quit your company just to wake up and try again! But seriously, it’s not for the faint of heart, and I’ve met enough people to see a pattern of resilience in those that continue to show up for their business.
That being said, there are aspects of business, such as bookkeeping, that I am not good at, and that’s where I’ve learned out hire out for what you’re not good at.
That’s where we’ve “given up” so to speak, whenever we come to a moment of clarity when we realize we’re not helping our vision if we continue trying to do everything.
Next, maybe we can discuss some of your foundational philosophies and views? Whom do you admire for their character, not their power?
Tony Stark, from Iron Man, because he refused to live under the vision of the world his father built for him as a weapons manufacturer.
I’m being completely serious by the way, I love his story because it’s so inspiring to see a character, fictitious or not, that embodies their truth.
I mean, people look at celebrities as pillars, examples of perfect living, and then they meet them in real life and they’re completely different, almost disappointing (sometimes).
That’s why I don’t think it’s crazy to draw inspiration from comic book heroes. You’ll never meet them in real life, and in some ways, they do a better job of inspiring people because their truth can never be shattered by reality.
Okay, we’ve made it essentially to the end. One last question before you go. If you laid down your name, role, and possessions—what would remain?
I could lose everything and still be curious. I’ve always been a curious person, and you don’t need much to find the world interesting. There are machines to figure out, puzzles to solve and people to meet, so I’d be fine if everything left and I had to start over.
Contact Info:
- Website: https://www.onusiv.com
- Instagram: https://www.instagram.com/onusiv/?hl=en
- Linkedin: https://linkedin.com/company/onus-iv-therapy-longevity
- Twitter: https://x.com/onus_iv
- Facebook: https://www.facebook.com/onusivbar/
- Yelp: https://www.yelp.com/biz/onus-iv-therapy-longevity-highlands-ranch
- Youtube: https://www.youtube.com/@OnusiV
Image Credits
Kevin Snyder Photography (https://www.kevinsnyderphotography.us/)
