Today we’d like to introduce you to Matt Wright.
Hi Matt, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I started Extreme Instinct from the ground up in 2005. After multiple commercially made knives failed to perform I decided to take things into my own hands. I now make knives – guaranteed for life – to meet any demand and come out razor-sharp. Each knife is hand built, hand ground, and hand sharpened by me with all materials from the USA. As a veteran of the U.S. Air Force, my training ingrained a further understanding of the importance of tools you can trust. The only way to continue to innovate and improve gear is to test it to the max.
I spend almost as much time field testing as I do in the shop. Over the last eight years and all over the world, I’ve spent over 300 days surviving literally stripped of all gear with only a knife to survive. In some of these adventures you can see many challenges on Discovery Channel’s “Naked and Afraid”. Whether guiding or teaching survival alongside my accomplished wife, Brooke, we’re constantly pushing ourselves and set the bar for what’s possible. What drives me is hearing customers’ stories using my knives whether for everyday use to survival, hunting, fishing, or the kitchen that I poured my heart and soul into.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was a challenging road starting my small business with nothing but a few hand tools and enough money to buy sandpaper.
After my wife Brooke left her career in a nonprofit, she began working for our company full time bringing her inspiring marketing and creative skill set to elevate our business to the next level.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
It’s hard to put a trading name to what I am and do. I’m a custom knife maker, survival guide, boat captain, and motivational speaker. I specialize in quality gear and in teaching skill sets to empower people’s passions to thrive in life.
I’m best known throughout the world as “The Savage or Jungle Warrior” on Discovery Channel’s “Naked and Afraid.” I’m most proud of being able to empower people to be the best version of themselves. What sets me apart from others is my determination to never settle for anything less than trying to accomplish the impossible.
What matters most to you? Why?
Always live life to its fullest. And make those around me inspired. It’s not what I do today, but what others can take on tomorrow.
Contact Info:
- Website: ExtremeInstinct.com
- Instagram: @extreme_instinct
- Facebook: http://facebook.com/extremeinstinct
- Youtube: https://www.youtube.com/user/TheExtremeinstinct
Image Credits
Dave West
