Life and Work with Zamantha Joeh

Today we’d like to introduce you to Zamantha Joeh.

Zamantha, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My first adventure into creative work was doing makeup for film. I had always loved Los Angeles and was finding any excuse to travel there. So, when I finally decided to move, it just made sense to jump into the film industry. I met and worked with some incredibly creative people and it was through film that I really started to hone my eye and learn to look for inspiration. Ultimately, makeup was just not my medium and I end up moving on to other endeavors. But, every new craft I picked up has contributed to my aesthetic as a floral stylist.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not always been a smooth road and for that I am thankful. I didn’t start off believing that so many doors would be shut off to me, but as I inched through my creative journey, I found myself hearing the word, “no” a lot. People have their own reasons for keeping your down and maybe sometimes they are legitimate. But, after a while, I did start to question my merit. I had to find ways to keep moving forward even when the people around me didn’t believe that I belonged there and I am stronger and better well equipped to run my business for it.

When I come across young women who are pursuing their creative journey, I try to instill the confidence to value their own work. You may not be the best at what you are doing right now, and that will often be the case. But, maybe one day, you will be and each project is a stepping stone to get there. Your blood sweat and tears went into it. That is worth something.

Please tell us about Reverie Floral.
I am a floral stylist that specializes in color and movement. When I started Reverie, I wanted it to be more of an experience than a retail shop. We do all of our designing out in the open for people to see and each arrangement is custom made and each bloom is carefully chosen and tailored.

We’re a tiny independent shop that some might call quirky. We like high-fives, punk-rock, and pouring ourselves into making pretty things. We’re not part of a large corporate delivery service. Not that they’re bad. We just don’t think that flowers and arrangements should be a commodity. That the point of giving flowers is the character and heart, and sometimes music and dance-moves that go into making them. I couldn’t be more proud of the work we do and the team of people that make it happen.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
The biggest barriers in female leadership today is that there is still a rather large group of people that believe that we don’t belong there. That for some reason we do not have the prowess necessary to take an idea, nurture it and pass that idea around teaching others to nurture until it becomes strong and prosperous. But, we have been doing it since the beginning and we aren’t going to stop. The sooner people jump on board, the better off we will all be.

Contact Info:

• Address: 2100 North Ursula Street unit 45 Aurora, CO 80045
• Website: https://www.reveriefloral.com/
• Phone: (720) 420-0901
• Email: hello@reveriefloral.com
• Instagram: @reverie_floral
• Facebook: https://www.facebook.com/reveriefloral/

Image Credit:
Tess Comrie Photography, Ashlee Crowden Photography

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