Today we’d like to introduce you to Anne Johnson.
Thanks for sharing your story with us Anne. So, let’s start at the beginning and we can move on from there.
Row House, a boutique fitness concept is revolutionizing the way people view indoor rowing. Co-founders and husband/wife team, Eric Von Frohlich and Debra Strougo took the rowing machine out of the corner and put it front in center. Born of the couple’s search for a workout that two individuals with varying fitness levels could do together, they created a workout that gives people of all different shapes, sizes, and abilities an efficient and effective workout.
Backed by science and data, the benefits of rowing are unparalleled. Each workout produces maximum results by engaging over 85% of your body’s muscles (legs, core, arms, back), delivering the perfect balance of aerobic endurance and muscular strength all in one workout. Rowing is gentle on the joints but still gets your heart rate up, breaks a sweat and builds muscle without breaking the body down.
Row House has expanded with over 250 locations slated to open throughout the United States and Canada. Row House Highlands Ranch, CO was opened in April 2019 and is located in the Highlands Ranch TownCenter.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This is a new brand, rowing is misunderstood. It is a fantastic, low impact, calorie-burning workout. Brand Awareness continues to be a struggle.
Row House – what should we know? What do you guys do best? What sets you apart from the competition?
Backed by science and data, the benefits of rowing are unparalleled. Each workout produces maximum results by engaging over 85% of your body’s muscles (legs, core, arms, back), delivering the perfect balance of aerobic endurance and muscular strength all in one workout. Rowing is gentle on the joints but still gets your heart rate up, breaks a sweat and builds muscle without breaking the body down.
What moment in your career do you look back most fondly on?
Opening the first Row House studio in Denver, CO.
Pricing:
- Row House offers a monthly membership, including a 4 Pack, 8 Pack, Unlimited, and a drop-in rate.
Contact Info:
- Address: 9358 Dorchester Street
Suite 104
Highlands Ranch, CO 90129 - Website: https://www.therowhouse.com/location/highlands-ranch
- Phone: 720-924-7970
- Email: highlandsranch@therowhouse.com
- Instagram: @rowhousehighlandsranch
- Facebook: @rowhousehighlandsranch

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