Meet Beth Copic

Today we’d like to introduce you to Beth Copic.

Beth, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always been entrepreneurial – both my parents were entrepreneurs before they retired. Like a cat, I’ve had about nine lives in different industries. I started life out as a recruiter for a financial services company, ran marketing and public relations in the non-profit and government sectors, owned my own bridal shop in Arkansas and managed a premium children’s retail store here in Colorado before deciding to put all that I’ve learned over the years to serving clients within the real estate realm.

I believe there is a need for a transparent, educational approach to real estate – while also placing an emphasis on premium client experiences. I’m happy to offer that to my clients, and in my position as Assistant Team Leader for my Market Center, I also have the opportunity to influence others to offer similar approaches if that fits their business models.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There are always bumps along the way! I’m a big believer in failing forward; however, and I don’t think my path has been too bumpy. It’s all about mindset and keeping the end goal in site. People, I interact with regularly hear me say “If there’s an obstacle, you have to figure out how to go over/under/around it and if none of that works, how are you going to go THROUGH it?” One of my former bosses’ taught me that, and I’ve never forgotten it… I don’t look at obstacles as a bump in the road anymore, it’s all an adventure getting through the journey!

We’d love to hear more about your business.
In my personal business “The Beth Copic Group” I specialize in residential real estate along the e470 corridor – my clients know that they can expect a premium level of customer service. To me, that means they get transparent communication – even if it’s not always what they want to hear. They are making a big purchase and trusting me to guide them through the process. Most people don’t purchase a home all that often (the average American moves approx. every 5-7 years) so they need someone to guide them along. I don’t make the decisions for them and they know they are always in the driver’s seat; however, I’m ethically bound to make sure they understand both the benefits and the challenges of each decision placed before them.

In my role as the Assistant Team Leader: Training & Retention at Keller Williams Realty DTC, my clients are real estate agents. We’re the largest market center in Colorado with around 500 agents. I work closely with our productivity coaches and our director of training & education to ensure we are offering the programs to make our agents the best in the Denver Metro Area, which in turn provides a great service to the homebuyers/sellers they work with.

In both positions I’m proud of the educational component I’ve undertaken… a mentor in the business calls it the “ABL Approach” – Always Be Learning. The day you stop learning in this industry is the day you should consider retirement because there’s always something new developing. Staying on top of that in any capacity helps the greater good for all.

If you had to go back in time and start over, would you have done anything differently?
I don’t think I would have done anything differently. It’s always pretty easy to look back and say, “that conversation could have gone better,” or “I wish I had pushed a little harder on that deal.”

At the end of the day, I feel like I’ve done the best I could do and I’ve balanced it with the home life I want to provide for my kids. I’ve been present and actively involved in their interests and that’s really why I left a corporate-type position for this industry. If anything, I would have made the leap a little sooner in life rather than in my late-30’s.

Contact Info:

• Address: 6300 S. Syracuse Way, Ste. 150
  Centennial, CO 80111
• Website: www.BethCopic.com
• Phone: 303.956.3435
• Email: BethCopic@kw.com
• Instagram: https://www.instagram.com/bethcopicrealtor/
• Facebook: https://www.facebook.com/bethcopickw
• Other: https://www.linkedin.com/in/elizabeth-copic-6048199/

Image Credit:
Headshot: Tricia Turpenoff
Action Shots (fire station/fighter jet): Aurora Chamber of Commerce

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