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Meet Beth Klepper of Mainstream Video Production in Downtown

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Today we’d like to introduce you to Beth Klepper.

Beth, can you briefly walk us through your story – how you started and how you got to where you are today.
At a very young age, I knew I wanted to use film for storytelling. I have countless videos to prove it. The first stop on that journey was getting an undergrad in communications from Colorado State…GO RAMS….and then a Masters’s degree from Middlesex University in London. After that, I spent 2006-2014 developing and honing my video production skills at AXSTV formerly known as HDNet.

Productions at AXSTV included 30-minute reality shows, travel shows, and celebrity gossip shows. Most recently I produced in AXStv’s concerts department which, at the time, broadcasted as many as three live shows per week. Working with artists like The Zac Brown Band, Aerosmith, Def Leopard, String Cheese Incident and many more.

In 2014 I started Mainstream Video Production. I am incredibly passionate and dedicated to growing our business of helping as many people as possible use the most powerful communication tool available to us…video storytelling. We have this all in a video https://youtu.be/Q_3fJyrPTc4

Has it been a smooth road?
Definitely not a smooth road. The first year of Mainstream was incredibly challenging. I knew production but was ill-prepared for business. I spent a lot of time spinning my wheels, working with the wrong clients, not charging enough and almost going out of business after two years into it. Luckily we had enough traction to keep going through those hard times. I made a few adjustments and we were able to continue serving clients producing video stories.

The second big struggle came a couple of years later. To scale Mainstream, I knew I had to bring on a full-time staff member, it was a risk, but one I was prepared to take on. However, the timing was bad because a couple of months later we had to part ways with our biggest client at the time who was responsible for 40% of our revenue. It was a hard call, but the right one. They weren’t the total right fit for us and we had to spend our time and resources focused on serving the ones that were. It was a shaky couple of months, but we did bounce back.

For me, the main struggles were in trying to become as proficient at business as I was/am at video storytelling. Everything from sales and accounting, to marketing, and operations were new territory for me. Learning how they work together to create Mainstream was my biggest struggle. But I love it.

Please tell us about business.
At Mainstream Video Production our goal is to offer more than just video creation. While the video shoot is important, we also find it important to take the time to cultivate a relationship with our clients, to learn about them and their story, and to develop production plans that result in compelling content for our clients. We work with our clients to understand their storytelling goals and to produce content that goes beyond the story to spark emotion and create an enlightening audience experience.

We are known for the experience we create with our customers and the value we give to the video projects. We create consistent content with our clients typically starting at six months and extending indefinitely. What sets us apart is our process. We can produce the videos our clients want. We educate and storyboard every step of the way to create great content together that is about them, not us.

I am most proud of our retention. Most of our clients have been with us since the beginning and constantly challenging us to offer new and diverse products so they can continue to communicate through video.

How do you think the industry will change over the next decade?
Video is an interesting industry. Technological solutions are coming out faster and faster, but I believe this will create an even bigger need for creative people to help with those solutions. Soon every business will need a video, similar to how most every business needs/has a website. However, there is still a gap in understanding how stories are told through video and why the medium is what it is. It’s not simply about the camera or the editing software, there is a lot more that goes into it.

Pricing:

  • Our price of entry is $2900 for a 4 hour video shoot and 1-4 minutes of finished content.
  • You can get a video produced monthly or bi-monthly for $2000 – $3500 a month for 6 months.
  • We have an online course that teaches you to be an executive producer for $449.

Contact Info:

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