Meet Cody Burch

Today we’d like to introduce you to Cody Burch.

Cody, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was bitten by the digital marketing bug in 2012 and have never looked back. At the time I was a Marketing Director for an agency that conducted 100% of our marketing offline. We’d speak at conferences and collect information via physical cards placed in the seats. Following the event, we’d take the stack of cards (i.e. “leads”), manually enter them into our database, call the ones that appeared most interested and ignore the rest. Online marketing flipped the entire model on its head. I built systems to attract more leads online and nurture all the new contacts.

In 2015, We pivoted the marketing company into a speaker training company and saw quick success. Within a year we generated nearly seven figures in revenue from our own events and coaching programs. I remember creating eloquent online marketing solutions for our coaching clients then saw the disheartened look in their eyes when I told them to go implement the plan. They didn’t know how to get the funnels and ads done! The light bulb came on and I knew I had to go out on my own.

In late 2016 I decided to answer the entrepreneurial call and start my own digital agency helping speakers, authors, coaches and entrepreneurs master their lead funnels and Facebook ads.

In January 2017 I turned in my two weeks notice and left the safety of a job I’d had for 11 years. I had quick success with the agency and within a few months had created a framework to help people of all stages quickly implement their sales funnels (think of a funnel as the step-by-step approach you use to take someone from a complete stranger to a satisfied customer.) I called the framework “One Hour Funnel” which officially deployed in April 2018. It’s been a breakneck pace since then. The Cody Builds a Podcast (which documents the entire journey) launched the same month followed by the One Hour Funnel Book (August 2018), coaching program (September 2018) and live event (One Hour Funnel Live in June 2019).

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It was hard to operate a marketing agency while trying to launch an event/coaching business along the way. The transition was very rocky. From December 2018 to April 2019 I had lost about 75% of the monthly agency income and failed to replace it with the coaching business. I had to tighten my belt in every area and wait it out. Further complicating the issue was the huge cost of preparing for my first live event in June. The marketing, hosting, printing and production were going to be over $30,000 which increased the pressure of it going well.

We’d love to hear more about your business.
I love simplifying complicated marketing concepts in a way that everyone can understand. Online marketing and advertising are very nuanced, but through story telling and simplification I believe that anyone is capable of wielding it to their advantage. I’ve been told I implement quickly, too. I love going from “wouldn’t it be cool if… ” to “look, I’m done!” very quickly. In 2019 I’ve done a book giveaway, a free plus shipping book promotion, a five day challenge, a live stream training, four different online workshops from scratch, a live event, a live two day workshop and a virtual summit. I love fast action and implementation so I can learn what works fail quickly and move on to the next thing.

So, what’s next? Any big plans?
In June I launched my flagship program called The Crew. It’s a great mix of done-for-you work, skill mastery, and strategy. It’s limited to 10 businesses and closed for now but will reopen in December. In August I launched a membership community entitle “The FAM” (which is an acronym for Funnels + Ads Mastery). I did a private “founders launch” and welcomed 40 members. These online communities are the most fun I’ve had so far as an entrepreneur. Watching people implement and get real results based on my systems, coaching, and templates are extremely fulfilling. Sarah came to my event in June with little to no understanding of what a funnel is and how it worked. But she had a great passion for helping babies sleep through the night and was helping a handful of families one on one over the phone.

She joined the Crew and dove into the workshops and coaching. Now, just a few months later she has built a lead-generating framework, filmed an online course and is scaling from 1:1 work to her first online course. It’s incredible to see how much progress she’s made with a little help and direction.

Pricing:

• One Hour Funnel Live (December 2019): $197
• The FAM Online Community (October 2019): $59
• One Hour Funnel Book (Amazon): $9.95

Contact Info:

• Website: www.codyburch.com
• Email: cody@onehourfunnel.com
• Instagram: @onehourfunnel
• Facebook: @codyburchdigital

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