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Meet Dimarly Suarez of LuLaRoe Style with JD in Southeast Denver

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Today we’d like to introduce you to Dimarly Suarez.

Dimarly, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Someone once told me, “Don’t ever lose yourself so far in motherhood that you cannot even scratch the surface of who you are outside of it.”

My name is Dimarly Suarez. Born and raised in Miami, Florida. Half Cuban/half unknown. My childhood was dark and sad and high school was a time where I used fashion to find myself and express the feelings I couldn’t otherwise express. It was really liberating and powerful. Problem was there was no money. My parents barely had money to put food on the table, so I didn’t have the luxury of going to the mall with my friends. My shopping consisted of hand-me-downs, church closets, and I later discovered thrift stores. What a saving grace!

Sometimes having “nothing” is more than enough to create something. I began to learn how to create trendy outfits with things that no one wanted. I found it therapeutic and enjoyed the process of trial and error. My friends would always say things like, “I never would have thought of putting those two things together!” or “How do you always know what to wear?”

Let’s fast forward to now. After 13 years of high school teaching experience and almost 4 years of being a stay at home mom (SAHM), I was run down and tired. Though I enjoyed every little second of motherhood, I was losing myself. I was just a wife and mom who wore old yoga pants and oversized tops while doing errands and day to day things. I forgot to take care of myself and stopped doing things I enjoyed.

In early 2016, a dear friend of mine introduced me to LuLaRoe. Yes, those loud crazy patterned leggings that are buttery soft and every mom was raving about. Those. Once I bought one, I was hooked. It wasn’t about the leggings, more so it ignited a fire inside. I felt excited to get dressed in the mornings and I began to see a little more of myself when I looked in the mirror. My wife of 15 years was excited to see ME again.

I decided to open my own in-home boutique that winter. I now had something that I could call my own. I couldn’t wait to open shop and get women excited to get dressed again. My first open house went great. It felt amazing talking to other women and learning about their lives. I also learned something else. Women hate the way clothes fit on them. I realized right there and then that I wanted to help women feel better about themselves and have a place and community where positive self-image was a thing. I wanted to offer a space where they felt comfortable trying on clothing that brought comfort, versatility and trend for every body type. LuLaRoe has given me a chance to provide all of this while keeping it affordable.

Now in business for three years, I can say I still love my job. I love the community I have created and the things I have been able to do with my business. Being able to provide for my family, be a mom, a businesswoman, a stylist, a teacher, and a friend to my community ladies has been a blessing. I have also been about to raise money for many different charities my customers hold near and dear to their hearts.

Not everything has been easy. Being a business owner, whether it is a brick -n-mortar, home-based, or online you must learn to ride the roller coaster of being a business owner. Learning how to photograph and work social media; how to market and network; and how about doing payroll and managing money and inventory. I am sure that I missed a few other hats this one-woman show wears, but at the end of the day, even though no one really ever prepares you for this job title, #bosslady, I would not change a thing. Where do you get to play with clothing and use your creative juices to bring a smile to another woman? And when women come together, we are so much stronger. This business has not only brought me purpose, it has helped me find myself again.

Let’s fast forward to 13 years of high school teaching experience and almost four years of being a SAHM. I was run down and tired, but I enjoyed every little second of it. I loved being a mom. In fact, I loved it so much that I had “lost myself”

I started to introduce myself as a SAHM. I wore old yoga pants and oversized tops. I forgot to take care of myself and while doing that I always forgot who I was.

In early 2016, a dear friend of mine introduced me to LuLaRoe. Yes, those loud crazy patterned leggings that are buttery soft and every mom was raving about. Once I bought one, I was hooked. It wasn’t about the leggings more so it ignited a fire inside. I felt excited to get dressed in the mornings and I began to see a little more of myself when I looked in the mirror.

I decided to open my own in-home boutique that winter. I now had something that I could call my own. I couldn’t wait to open shop and get women excited to get dressed again.

My first open house went great. It felt amazing talking to other women and learning about their lives. I also learned something else. Women hate the way clothes fit on them. I realized right there and then that I wanted to help women feel better about their self-image. I wanted to offer a space where they felt comfortable trying on clothing that bought comfort, versatility and trend for every body type.

Three years later, I have ridden the crazy roller coaster of being a business owner. Learning how to photograph and work social media. How to market and network. Doing payroll and managing money and inventory. I am sure that I missed a few other hats this one-woman show wears, but at the end of the day, even though no one really ever prepares you for this job title, #bosslady, I will not change anything because I get to play with clothing and use my creative juices to bring a smile to another woman.

And when women come together, we are so much stronger. This business has not only brought me purpose, it has helped me find myself again.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being your own boss is everything but easy. It is constant learning and lots of trial and error with ups and downs. There have been lots of happy tears and “I’m scared I might not make it” tears, but I really love to a freedom you get. I don’t think it’s about how easy it is or how much money you might or might not be making, but more about the FREEDOM. As a business owner, you have the freedom to be you, in your own time, at your own terms and for that all the up are downs are worthwhile.

We’d love to hear more about your business.
Oh man, what don’t I do. LuLaRoe Style with JD is a one-woman home-based boutique that offers affordable clothing for women of all sizes and body shapes. Through LuLaRoe, I offer styles that include tops, bottoms, skirts, cover-ups, and dresses from sizes XXS-XXXL. All the items in my shop are very special as LuLaRoe creates prints and patterns in a very limited small quantity. You can even say they are “unicorns”

I pride myself in curated outfits and wardrobe capsule collections through personal shopping services which allow me to shop specifically for my customer’s needs while being able to provide items I might not necessarily have in my boutique.

Our clothing is known for its comfort, versatility, fun prints and patterns, but most of all its great fit. I believe that each person is beautiful and powerful inside and I am here to make sure your inside matches your outside.

I also enjoy helping my community learn about the latest fashion trends in our Facebook community group page. Here is where we get to know each other as a community of strong women going through life together and never alone.

You may shop through our website, local events, and personal appointments. LuLaRoe Style with JD also loves to partner up with other local companies for collaboration and we pride ourselves in giving back through local and national fundraisers.

Do you look back particularly fondly on any memories from childhood?
Oh wow, this is hard as I really don’t remember much from my childhood, but if I had to pick one memory It’s my crazy and wild mother. The times she would wear her oversized cropped sweaters and black leggings, wear her platform heels and turn on VH1 on a Saturday afternoon to rock-n-roll to Metallica. It wasn’t something I loved about her when I was a kid. In fact, I was embarrassed! I really just wanted my mom to be “normal” and whatever “normal meant back then, it wasn’t my eccentric mother.

Pricing:

  • LuLaRoe Style with JD Boutique offers items ranging from $25-100

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