Meet John Kadlic of Parallel Path in Boulder

Today we’d like to introduce you to John Kadlic.

Parallel Path was founded in 2006 as a search marketing agency helping other companies figure out how to best use Google to grow their businesses. After experiencing success in that space, the agency added other related services and today is considered an integrated digital marketing agency. In 2018, the agency transitioned owners to John Kadlic, a former executive from IBM iX, the global digital marketing and consulting division within IBM. Since then, the agency has focused on helping ambitious health, wellness and lifestyle brands grow faster through the power of digital marketing. Given this focus on health, wellness and lifestyle brands, we have created a culture built on similar principles and offer a unique set of benefits and programs to support a healthy lifestyle which attracts talent passionate about this focus.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The company has been fortunate to experience consistent growth since its founding 14 years ago based on a focused strategy that supports brands that have growth ambitions but lack internal resources and/or expertise. The recent pivot to focus on health, wellness and lifestyle brands has further refined our strategic intentions to spur the next chapter of growth.

Please tell us about Parallel Path.
As mentioned earlier, we are a digital marketing agency the supports ambitious health, wellness and lifestyle brands. We provide a wide range of services including digital marketing strategy, website design and development and management of ongoing marketing programs that include search marketing, social media, content creation and advanced analytics, among others. We are data-driven, yet human-centric in our approach and go out of our way to make it easy to for clients to work with us.

Our culture is focused on supporting a healthy lifestyle and includes unique benefits like the healthy living program where associates can expense up to $900 a year to support anything related to healthy living (I.e. ski pass, yoga classes, healthy food delivery service, etc). We also do quarterly community give-back events as a company and support the individual passions of our associates by donating monies to causes of their interest.

Do you look back particularly fondly on any memories from childhood?
I moved 13 times as a child so I learned quickly about different cultures and environments and how to adapt to those circumstances which has led me to embrace new situations more readily.

Contact Info:

• Address: 4688 Broadway Street
  Boulder, CO 80304
• Website: www.parallelpath.com
• Phone: 303-396-1111
• Email: hkalisher@parallelpath.com
• Instagram: https://www.instagram.com/parallelpath/
• Facebook: https://www.facebook.com/ParallelPathDigitalMarketing/
• Other: https://www.linkedin.com/company/parallel-path-internet-marketing/

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