Meet Jordan Kellerman of Rollie Creative in Aurora, Lowry area

Today we’d like to introduce you to Jordan Kellerman.

Jordan, please share your story with us. How did you get to where you are today?
In 2016, I was the Director of Public Relations (PR) and Marketing at a large nonprofit. I had been with this organization for seven years and I thoroughly loved every minute of it. When my son was born, I pushed back on the idea that I had to be in an office, Monday through Friday, 9-5, for me to excel at my job. By nature, what I do requires me and a computer. Why did I need to be in an office, when I could not only do my job but be excellent at my job, anywhere and anytime?

I sobbed a lot and decided to quit. Part determination that no one was going to tell me what to do, and part naivety in small business, I started my own “side gig,” Rollie Creative. A PR company focused on creative communication. I guide organizations through connecting with their audience, telling their story, and giving a voice to those who have not found theirs – yet.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Coming from a nonprofit background, I originally wanted to be entirely nonprofit focused. I did a few projects like that and while I do need that type of work to feed my soul, I found that I also love working in education, small business, and other fields of interest. I started a business trying to fit into the box that I thought I belonged and it took time to find my path. Since 2017, I have made small tweaks to my business. I never changed my mission, but I did step back a few times and think about what types of clients I enjoy, where my talents are best used, and how this model impacts my life.

As a mom, and especially now, my kids are a thoroughly integrated part of my business and life. I’ve written PR plans, social calendars, created websites, and had calls with a child on my lap. This idea that we have kids and return to a job pretending like they don’t exist is wild to me. They are a delightful part of my reality, and I would be lying if I said it wasn’t challenging to manage it all.

One thing I want to be really clear about is that I have had the privilege of a second income in my household and throughout this process I have worked a stable, part-time job, which allowed me to grow this business into what I wanted. I worked nights, weekends when my kids are sleeping, and any time I could squeeze for this to be successful, but I never worried if I was going to be able to feed my family if I didn’t have work coming in. It’s important for me to recognize that privilege because so many people are not in that position.

So, as you know, we’re impressed with Rollie Creative – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My business is Rollie Creative, a PR company with a focus on creative communication. Think of PR as media you many not have paid for – websites, organic social posts, collaborations with news outlets, etc. With so many years in nonprofit and education, I know how to maximize a small budget. Public relations is fascinating to me because, if done well, people do not realize they are reading or interacting with a PR piece. It is a necessary tool, especially with smaller budgets, to complement a whole marketing plan. The two work closely together.

Something I have enjoyed learning more about and educating myself on in communications is equity in how we do our jobs. Is the video we made able to have captions? In multiple languages? Can the website be translated? Are we using harmful words when we write, even if those words have been used for generations? All of this is being updated at a rapid pace and when you stop and think about it, it really is amazing, How did we not think of this before? It seems so obvious.

So, what’s next? Any big plans?
I just accepted a new client that I am excited about, and I am launching a blog, Empowered Women, in August. I have a special interest in women who are strong and supportive of other women. A good part of my job is interviewing clients about their business, their goals, how they want to be seen in the community. I have found that women need women (in support, in community, in faith) to rise. There is room at the top and I want to know more about why some women turn around and pull others with them. I want to find the CEO’s who mentor young students, the grandma who raised her granddaughter to be strong, the mom who believed her daughter could truly be anything. I have a few of my initial Q&As done and I am pumped to make this blog a regular feature for Rollie Creative.

Contact Info:

• Website: rolliecreative.com
• Phone: 720-715-2568
• Email: jordan@rolliecreative.com
• Facebook: @rolliecreative

Image Credit:
Jenn Reed Photo

Suggest a story: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.