Today we’d like to introduce you to Kahu and Monsoon.
Thanks for sharing your story with us Kahu and Monsoon. So, let’s start at the beginning and we can move on from there.
Monsoon grew up in Scottsdale, AZ and I (Kahu) am a Colorado native. We met while attending Arizona State University in Tempe, AZ. We have been working together, making music & art, since 2010! That summer we met through mutual friends on a road trip to EDC Los Angeles from Arizona State University in Tempe. That was definitely a defining moment for both of us on our creative journey. I (Kahu) just remember standing in the USC stadium, wondering how I didn’t know that this (raving) was a thing. How did it take me 20 years living on Earth to figure that out?
The energy from all the other ravers was something we had never felt before. Everything from the lights to the music to the performers walking around, was so beautiful and we wanted to be immersed in this sort of environment forever! We looked around and saw that raving was so much more than just the music… It’s a community, it’s the rave outfits, it’s the Kandi, it’s the lasers and the lights but what does it all mean? What does it stand for? Where is it going?
That’s when we both had an epiphany to combine music with fashion in order to fund sustainable projects and be an influencer of positive change. We were so inspired by these experiences that we put our thinking caps on and tried our best to figure out how to stay in this world forever. When we got back from EDC, we were inseparable, always making music and working on DJ mixes.
In 2012, we finally decided to work together as a duo, but it wasn’t until 2016 when we went back to EDC’s Las Vegas 20th anniversary festival. That’s when we realized we wanted to represent everyone from the hardcore ravers to the first-time festival-goers and spread PLUR as best we can to all EARTHLINGS. That’s when we became PLURTHLINGS.
2019 was a whirlwind of a year for us. We headlined the Seattle Hempfest waterfront summer music festival and also played an after-party at the legendary trance venue, The Underground. During this time, we reached over one Million people on our social media accounts every month. Later in the year, we released our debut EP, called “Colorado Techno” on our own record label. The record pays tribute to our roots of funky tech house music and then dives deeper into our psychedelic techno influences. The song “Tech Yes!” from the EP won first place in the Tommie Sunshine & Disco Fries #RAVEREVIVAL Producer Challenge on Splice.
In 2020, we released a brand new bass music album called “Karmalien” to showcase our skills with riddim dubstep chopped up with soul and hip hop samples. We had the opportunity to premiere these tracks at Denver’s own, BASS OPS, while opening the night for ARIUS at Club Vinyl. Huge shout out to the whole BASS OPS community!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the toughest things that we needed to figure out was how to survive in the modern music industry when streaming isn’t enough to pay our bills. This is even more apparent when event ticket sales become jeopardized during global emergencies.
We came up with a system that allows our fans to “wear their favorite songs and albums” in order to support the music and artwork made for the release. Then at our shows, we can literally see what songs our fans want us to DJ next without them needing to make a request. When they order the physical merchandise, they get a high-quality music file download immediately. These download and merch bundles are tracked through our store through Soundscan to the Billboard and Rolling Stones charts!
Wear Your Favorite Song? Absolutely. That’s the question we asked ourselves when we founded our hybrid record label, rave fashion store, and online raver community, called PLURTH. Although we established our company in 2018, while living in Downtown Denver, we’ve been working together since 2010.
After 24 collective years in the music industry, we could probably write a book on all the challenges and pitfalls to avoid. That’s why we created PLURTH.com to be a resource for creatives and artists that are involved in all the facets of the greater rave music scene to overcome these obstacles together. We strive to be the premiere platform for creatives to learn about building online community memberships and merchandise stores for Kajabi, Shopify, and Patreon.
PLURTHLINGS – what should we know? What do you guys do best? What sets you apart from the competition?
In the most simple way possible, our business is a creative media company. We produce electronic dance music that we release on our own label and we create merchandise to help support the cost of running a record label. While learning how to do everything that it takes to actually have a real record label and merchandise project, we learned the ins and outs of digital tools, online marketing, and consulting. You could sort of say that we are a “one-stop shop” in terms of running your creative passion as a business.
What are your plans for the future? What are you looking forward to or planning for – any big changes?
Our future goals include headlining our own Red Rocks show, playing the festival circuit, and producing fictional films for our music about ravers with supernatural powers as they save the planet.
Pricing:
- We have membership subscriptions starting at $5 per month at PLURTH.com
Contact Info:
- Website: https://www.plurth.com
- Email: aloha@plurthlings.com
- Instagram: https://www.instagram.com/plurthlings
- Facebook: https://www.facebook.com/plurthlings
- Twitter: https://www.twitter.com/plurthlings
- Other: https://www.plurthlings.com
Image Credit:
PLURTHLINGS LIVE LASERS – Robert Gray – @grayelementsart on Instagram
Karmalien Official Artwork – Created by PLURTHLINGS
Colorado Techno Artwork – Collaboration between PLURTHLINGS & Dylan Wood – Dark Matter Graphic Design
All other photos – Brooke Allison @brooklynn_303 on Instagram
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