Meet Meg Atteberry of Fox in the Forest in Wash Park

Today we’d like to introduce you to Meg Atteberry.

Meg, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started off as a licensed architect and worked in the design and construction field for seven years. The work never gave me any satisfaction and eventually, I decided that I needed a change. At first, I thought I would take a chunk of time off to travel and get a break from the corporate world. But then I simply kept asking, “What will you do when you get back?” The thought of going back to architecture wasn’t an option. I had always loved writing and as an architect, I had to understand how to “sell” my work to clients. At the time, my outdoor and adventure travel blog was mostly just a hobby, but I loved online writing and digital marketing. So I decided to take the money I had saved for a gap year and decided to launch a freelance writing and digital marketing business instead.

At first, I focused primarily on the outdoors and adventure travel. Who doesn’t want to get paid to play? As my business developed, I began working with huge companies, like REI. However, I also started to translate my work in the outdoor industry towards helping small businesses boost their online presence. As I began learning about different industries, I found a lot of joy in helping fellow small businesses. It is such a joy to uncover that “ah-ha” moment of distilling someone’s dream down to just a few poignant sentences. Since then, I’ve focused on growing my business across different industries.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
A lot of people look at some of the things I do, like getting paid to go out on adventures and think it must be an easy life. Starting a business is never easy. There are so many twists and turns, roadblocks, and challenges. Since all the decisions are yours, you find yourself feeling tremendously vulnerable. It’s one thing to see a nice photo on Instagram, but I like to tell people for every photo you see of me out and about there are about 12 hours of hard work behind a screen. Being a freelancer, even for a sexy industry like the outdoors, is an exhausting process. To be successful, you need to make sacrifices, just like everyone else.

When you start a business, you learn about your faults and strengths, some of which you’ve never wanted to face before. Building a business essentially stripped me down to my most authentic self. I had to face demons that hadn’t haunted me since I was a child. I made mistakes, I worked constantly for three years to get to a stable enough place financially. But I continued onward because, through all of the challenges, I came out the other side a better person.

Please tell us about Fox in the Forest.
Fox in the Forest is a freelance writing and digital marketing company. I specialize in content, copywriting, and SEO (search engine optimization). Essentially, I work with businesses to create an online presence through writing websites, blog posts, newsletters, and more. As a freelance writer, I wear a lot of hats. So, I also help businesses develop a sound online digital marketing strategy and find their voice. Another service I offer for my adventure travel and outdoor clients is photography since building content isn’t just about the words, it’s about the brand story.

In a world where everyone likes to call themselves a freelancer, I pride myself on being professional, yet approachable. I spent years working for corporate America and managing multi-million dollar projects. I understand the importance of delivering results on time, being communicative, and working with my clients to showcase the best of their business. Although about half of my work is in the outdoors and adventure travel niches, I work with a wide variety of small to mid-size businesses from financial policy advisors to women’s lifestyle and fashion.

If you had to go back in time and start over, would you have done anything differently?
I don’t like looking back since you can’t change the past. However, if I had to do everything all over again, I would have gone to school for business instead of architecture. Although I learned a tremendous amount while practicing architecture, it certainly wasn’t the path for me. Instead, I spent nearly a decade of feeling unhappy and unsatisfied with my life. I could have skipped a lot of headaches had I gotten a different degree and started out on the right foot.

Contact Info:

• Website: www.foxintheforest.net
• Phone: 7206330389
• Email: meg@foxintheforest.net
• Instagram: https://www.instagram.com/adventuresoffoxintheforest/

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