Today we’d like to introduce you to Michelle Roark.
NATURE AND ENERGY
Phia Lab is an energy company in the wellness and body products business. We are a small company with big ideas. We have put these ideas through rigorous tests and the results are inspiring. We believe in bioenergetics, biomimicry and signature frequency. Products are hand-crafted with methods that align with natural laws of science. We have humble beginnings and aspirations for great impact. Rooted in a desire to outperform, Phia delivers the expected and unexpected naturally, without risk. Products are quantum nutrition, wellness for the 21st century, harmonized from nature and verified through technical research. We are here for you. We like the way you think. We agree that there is more to learn from nature. Be curious with us and be a force!
SCIENCE AND SPORT
Michelle Roark is a cum laude graduate of Colorado School of Mines in chemical engineering, scientist of bioenergetics, certified perfumer, and wellness entrepreneur. She is also a two-time Olympian, World Cup Champion and three-time National Champion in Freestyle Mogul Skiing. Aspirations on the slopes set her down a path of research, discovery and unexpected personal growth. As the Founder, CEO and Aromatic Scientist of Phia Lab, she studies the bioenergetics of the botanical world. Based on her pioneering research into the energy content of biological essences, she created an all-natural wellness product line to form the Phia brand. The Lab is based in Denver, Colorado, where she also runs and operates the award-winning Phia Alchemy Wellness Salon Spa.
SPARKLE AND GRIT
Her husband will tell you that she is someone who can bridge the extremes. She is the most colorful scientist in the lab who also operated a gas chromatographer mass spectrometer for purposes that haven’t been done before. In self-bedazzled ski gear from helmet to boot, she crushed the most difficult mogul runs on the World Cup tour. She is a fabulous mother of two, with the sparkle of a pink diamond and the tenacity of a bulldog. We all have visions of a “mad” scientist. Michelle is a “happy” scientist. Today, she is pioneering a new field that bridges performance, material science and the world of energy vibration. Through Phia, she spreads the point of view that the bioenergetics of nature can help you achieve mind, body and energy coherence—the zone
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My life up until I started Phia Lab was a bumpy road. Once I started Phia Lab everything started to fall into place.
Phia Lab – what should we know? What do you guys do best? What sets you apart from the competition?
Through scientific research in the lab, Phia has worked to fill in the gaps in understanding how biological essences impact our health and wellness.
DISCOVERIES
* Biological essences have a unique, distinguishable and quantifiable electromagnetic energy.
* The distinct energy of the essences seems to be tied to the emotional properties.
* A code of major and minor chemical constituents can represent each of the six Energy Waves.
* These Energy Waves can be matched using a “best fit” model to one’s signature frequency.
* There is a positive effect on the energy body of a person interacting with an Energy Wave that is a constructive frequency match to their signature frequency.
SUPERCHARGED BY PHIA
At Phia Lab, we combine essences based on their energy fingerprint, thereby supercharging their energy wave and the effect they can have on the one using them. This effect increases exponentially when the frequency contained in the bottle is in a constructive pattern to the frequency of the user. To simplify the concept of combining essences, consider how music is created on the piano. Certain keys can be played together to create harmony. Add a key with a different vibration and you will hear dissonance. In essence, we are harmonizing biological essences by measuring and categorizing their vibrations. Phia formulas apply phi proportions or sacred geometry to synchronize the energy further.
What is “success” or “successful” for you?
Someone who lives fully loves wastefully is passionate and surrounds themselves with people who do the same is successful.
Pricing:
- Our all-natural, organic energy body, hair, skin products range from $16 – $78.
Contact Info:
- Address: 2150 Curtis Street
Denver, CO 80205 - Website: PhiaLab.com
- Phone: 303-292-3733
- Email: michelle@phinomenal.com
- Instagram: phia.lab
- Facebook: Phia Lab
- Yelp: https://www.yelp.com/biz_user_photos/kuoG3zrRmT9taOVCodqrCA/upload?fsid=None

Image Credit:
Mike Hormell
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