Meet Jill Pond

Today we’d like to introduce you to Jill Pond.

Thanks for sharing your story with us Jill. So, let’s start at the beginning and we can move on from there.
My path has been twisty and disjointed in many ways, and before 2016, I didn’t even know what copywriting was. I’d always struggled with the “I dunno what I wanna be when I grow up” question and avocations have included; property management, massage therapy, sexual health educator, blogger, and finally, copywriter. I wish I’d known how diverse and fun marketing is because I would have ditched the vague communications BA with a Spanish minor and fully submerged into brand strategy and copywriting.

Backing up a bit, when I had kids starting in 2008, I ran screaming from Corporate America – I hated the corporate atmosphere and began looking for ways to make money that allowed for more control over my life. I was seeking something but didn’t know what, which is why my resume looks like a meandering acid trip.

Somewhere along the way to where I am now, I realized that I wanted to do something that, hell yes, made great money, but also satisfied my desire to create, be of service, and to put things out into the world that stirred people’s emotions. I had no idea that I was sitting on a goldmine – an innate ability to write. To communicate ideas, to tug on people’s pain and desire, and to sell people’s products and services in a way that didn’t feel smarmy.

Businesses want words that help their target markets feel connected to their ideas, products, services, and sentiments and working out a brand strategy with the copy to back it up was easy for me. Best of all? I was scratching my own itch while helping businesses scratch theirs. Reciprocation is a magical thing.

I’ve also dipped my toes into consulting for entrepreneurs who are struggling to nail down their zone of genius and build from there. I fell into the consulting piece because, I can’t tell you how often, people come for copy, but they’re not ready for copy. Their branding is off or non-existent, their services are underdeveloped or way too complicated, or they have a big idea that’s overwhelming the crap out of them and they can’t figure out how to organize it.

I love the creative side, I love the logistical side, and I love working with people who are fired up and ready to make a change. I seriously couldn’t have asked for a better accidental career.

Has it been a smooth road?
No. I’ve struggled with thinking I’m not good enough, with jealousy, with finding enough time to do all that I want to do, with depression, with parenting, with potty training puppies, and with doing the things I need to do to keep my business running properly (lead generation, budgeting, churning out my own content…).

Please tell us more about your work, what you are currently focused on and most proud of.
I am a one-woman show, and I work with businesses and entrepreneurs who want a unique brand presence and copy that represents their brand.

I do brand strategy as a foundational piece that defines their vibe and influences how the world will experience them. From there, I write websites, sales pages, email campaigns, Facebook Ads, content for blogs, product descriptions, launch copy/landing pages, and so on.

For those who need a bit more in the way of development, I do consult. There’s nothing that finds holes in a business or idea faster than my questionnaires – if you’re missing something, I will find it and help you figure it out, and I’m proud to be an advocate and coach for my clients. It’s not about turn and burn and make-dat-cash. I honestly give a shit.

What sets me apart is that each project is personal. Not only do I want my clients to be 1000% excited and satisfied, but I need to be satisfied as well. A finished product, be it a 5-page website, a 20-email sequence or a 5,000-word sales page, has to please my senses to be considered truly done.

How do you think the industry will change over the next decade?
There’s a lot of digital fatigue these days, and people are getting tired of buying online courses, getting suckered into pyramid coaching schemes, and listening to marketing gurus spout their shit. I see people looking for the smaller guys who are gonna go to battle for them, be on their team, and get down in the trenches together.

Pricing:

• Project minimum start at $1,000.

Contact Info:

• Website: www,jillpond.com
• Phone: 3003-875-6620
• Email: jill@jillpond.com

Image Credit:
Amelia Ann Photo

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