Meet Tiffany Tushar of Wag On Project

Today we’d like to introduce you to Tiffany Tushar.

Tiffany, can you briefly walk us through your story – how you started and how you got to where you are today.
I feel very fortunate to have built a career around working with some major fashion and consumer brands. Throughout my experience, I’ve gained a ton of knowledge in all aspects of creating a brand, it’s the supply chain, daily operations, and marketing. When it came to the idea of starting my own brand, I thought about all the cool companies I’ve had the privilege of working with and how they were giving back through the success of a great product. Then I asked myself what difference I’d like to make and for what? What cause could I stand behind that would truly drive my brand? It was an easy assessment given I’ve grown up with dogs my entire life, and have now owned two of my own as an adult. I believe in the impact pets have on people and how that impact can change us for the better. I’m in absolute awe of our four-legged friends and I think we’ve only brushed the surface of all the ways we can benefit from owning a pet, such as a dog. I think when starting any business, you have to not only be excited about what you’re doing at the moment but also believe in something greater than yourself to keep the momentum going. I simply stare into my dog, Lynk’s eyes, and I’m reminded continuously WHY I took this path.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’m very direct, so my answer is ‘No. The struggle is very real’. But what I’ve always said is, “Nothing worth doing is ever easy, right?” I think the daily struggles are natural – how do you switch from a full time career to now figuring out how to split up your day? What tasks are most important to complete first? How much inventory should I buy to start? How much marketing do I invest in with a new product? These are all very important decisions to make when starting out, but making sure you sort them one at a time is key. The financial curve can be a struggle as well. You can save all the money you think is necessary when getting ready to launch your brand or a new product, but unexpected obstacles come up. An event you thought would be a grand success turned out to be so-so or the marketing strategy you swore by brought very little results. I’m a firm believer in taking on the struggle with a proactive approach versus reactive, taking on challenges as they come and moving forward.

Please tell us about your business.
I’d love to! This is my favorite topic! Wag On Project is a women’s lifestyle brand of quality basics where we donate 10% of profits to help save homeless pets! The idea for the product line came from my constant struggle while shopping to find a t-shirt I truly loved. The term ‘athleisure’ is not only a trend; it’s a lifestyle. The Wag On Project woman shops with versatility in mind and wants more out of her basics than a one and done. Oh, and we have a matching tee for your fur friend too to keep up with those #squadgoals. We take pride in a simple design with a touch of subtle detail like double top stitch along the shoulders, a slightly curved bottom hem, and embroidered logo. We only use the softest fabrics we can find and to some who think they’re getting just another basic tee, you have to feel to believe that’s not the case with ours! Ultimately, we’re most proud of what the product stands for. While you’re filling your closet with those necessary basics, why not do it with purpose and help decrease the homeless pet population? Not to mention if you are a pet owner, those t-shirts and leggings are most likely what you’re going to be wearing when hanging with your favorite fur buddy anyways! Owning a pet is a commitment and we design comfy basics to fit that lifestyle.

What were you like growing up? Personality wise, interest wise, etc.
I was (and still am) very curious. I know I asked a lot of questions, which has probably helped me learn more in the long run. I think I had similar common interests to my peers – I played basketball and ran track through high school. I loved to shop and hang out with friends. I was a socialite and had my fair share of parties as a teenager. My parents say I was the most challenging and most expensive to raise compared to my two older siblings, but I take that as a compliment. To me that says, I had good taste in quality and I presented them with new opportunities to learn as parents. In all honesty, I probably tested my boundaries a little too hard at times. You’d call that character building, right?

Contact Info:

• Website: www.wagonproject.com
• Email: hello@wagonproject.com
• Instagram: https://www.instagram.com/wagonprojectco/
• Facebook: https://www.facebook.com/wagonproject/

Image Credit:
Wag Your Tail Photography

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