Today we’d like to introduce you to Christine Forster.
Christine, can you briefly walk us through your story – how you started and how you got to where you are today.
From a young age, I was obsessed with details and in love with the idea of being a catalyst for creating fun. My early event planning experience started in 5th grade when I planned my school’s very first dance. In college, I organized campus volunteer efforts and our University’s Homecoming activities. My Junior year, I interned at a large radio station which was the catapult I needed to launch me into an even bigger audience. Radio station promotional events & community festivals were now at my fingertips.
Fast forward a number of years, my obvious organizational skills allowed me to plan over 30 bridal showers and baby showers by the age of 25. Once business started hiring me to plan their events and work on marketing campaigns, it was time to make it official.
In 2006, I launched My Big Day, an event planning company like no other in Northern Colorado. In our 13 years in business, we have planned everything from non-profit fundraisers, large concerts, company launches, sweet 16 parties, graduation parties, surprise parties, bar crawls, weddings, lecture series, company team-building retreats, the list goes on. We own a number of signature events that put us on the map. We love what we do. Having fun and keeping adults young is what we do best. You can’t fake creativity, and we are full of it!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We have been very fortunate to have the opportunity to grow slowly and carefully. I decided not to have a business model that required any backers or investors. We have been self-funding from the beginning.
Event planning is not for everyone. 90% of the job requires paperwork, meetings, and ‘selling’ yourself or services. Most people see what we do and the end result ‘looks like so much fun.’ It is, but it’s because we create it and get satisfaction out of seeing others enjoy what we built. Creating fun is hard work. We sweat a lot.
We have brought many interns through our doors. A couple have tried to replicate our model and ‘steal’ our ideas, work product, and clients. It has never worked for them because they didn’t have a plan, or grow their business organically. Also, karma has a way of taking care of things. Some mistakes they made: not carrying business insurance, not getting contracts in writing, paying for client event expenses and expecting to get reimbursed, bad-mouthing vendors and competitors, and thinking that social media is the only skill they need to build a business.
So let’s switch gears a bit and go into My Big Day Events story. Tell us more about the business.
The goal of My Big Day is to give every event the ‘memorable moments’ clients are looking for. Everyone wants an EXPERIENCE now. When you invest in a party, you want it to be worth the time, effort and money you put into it. When hiring a planner or business partner, you want someone who would put as much thought and heart into your Big Day as your best friend would – but with TONS of experience and detail management.
My Big Day specializes in the creative touches so many events these days are lacking. With superior organization and original ideas, we pull off amazing events!
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority.
We have been lucky enough to have put on the smallest events for little people (baby showers, adoption parties, birthdays) to really large events for 1,000+ people with celebrity guests. We are proud of all of our work and even prouder that clients become our friends.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Befriend people who know more than you. Find them in your outer circles. Make networking a priority. Ask for a seat at the table.
For me, I take time to get the various vendors and business owners in the event industry. They all have experience and advice. I sit on a number of non-profit boards. I’m in awe of the talented leaders in the community. Knowing them and working with them truly has an impact on my business.
- Website: https://www.mybigdaycompany.com/
- Phone: 970-613-1455
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/mybigdayevents/
- Facebook: https://www.facebook.com/MyBigDayLLC/
Jen West Photography