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Meet Christina Dyer of Embellished Butterfly in Colorado Springs

Today we’d like to introduce you to Christina Dyer.

Christina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
One’s journey includes all of the experiences, education, successes and lessons learned along the way… nothing ever wasted. Everything we do and have done prepares us for the next chapter. Mine is a story about persistence, determination, servant leadership and an impeccable, can-do attitude.

Many job specialties throughout my career include banking, healthcare (leadership and education), sales, and the health and fitness industry. The longest stint and probably most relevant to today’s virtual culture was the on-line, home-based business I launched in 2005. Entrepreneurship meant freedom and flexibility with raising teenagers and knowing that the effort inserted into the business resulted in financial rewards that giving yourself to the corporate world could not touch. Being an entrepreneur allows a ‘work hard’ / ‘play hard’ mentality, immersing yourself in a mode of 110% sheer determination on most days, then allowing oneself to loosen the reins when family, other obligations, and the occasional vacation is scheduled. The online business model of my business further shaped the work ethic, customer service, fulfillment, shipping and time management has been the cornerstone of the most recent creative chapter.

Embellished Butterfly was imagined six years before it launched, thanks in part to several relocations across the country. Many miles later 2017 we landed in Colorado Springs. By 2019, I was ready to create a new vision, a creative manifestation of the online platform that had worked beautifully in the past. Embellished Butterfly is a metaphor of beauty and art combined. This company was designed to create personalized gifts that sparkle with the allure of Swarovski crystals. Very unique and specialized, and yet teachable to some which was the goal to scale the business. The mission and purpose was to employ young mothers and military spouses to help facilitate the production, as each piece is custom-designed, each crystal hand-placed. Marketing and selling through retail and corporate opportunities would support this model.

Spring 2020 introduced a catalyst to alter course. The rules and algorithms for on-line platforms change as readily as the social media ‘favorites’, thus allowed me to consider other options for growing Embellished Butterfly. I immediately recognized a solution for friends and family to connect with a fun and creative outlet and I had all of the inventory and tools needed. The virtual workshop formula was born using current technology, shipping ready-to-make kits, and a desire to teach women and young ladies how to create their own sparkling projects with ease. Connections were made across the U.S., regardless of time zones, in REAL-TIME, providing a safe space for individuals to spend an afternoon or evening.

Embellished Butterfly continues to flourish and grow and will soon have a new partner. Uncovering new and exciting ground in 2020 has allowed further introspection and growth during the slower months… a pulling back the bow, ready to spring forward into bigger, significant impact. Collaboration with hundreds of other creatives around the U.S. will provide a new online concept, an exceptional experience for the artists and consumers alike.

Positively Panache! will launch in October 2020 and will offer customizable gifting solutions unmatched by any competitor. This inclusive project will benefit hundreds of individuals by expanding their marketing bandwidth and social diversity. The environmental impact will be minimal as packaging solutions will maintain an ethical responsibility, not additional pollution to earth and waterways. The additional socially conscientious impact for the consumer is the give-back program, where a portion of the profit dollars are allocated to non-profits selected by the consumer. A beautiful, pre-curated, customized gifting solution for individuals will be easily selected through the online portals, and an amazing experience to be delivered to the recipient.

Not all mountains have the same terrain and cannot be treated equally. Belonging to a new city and starting a business from scratch meant embarking on and an entire new skill set that of the network marketer learning social media and building a brand. The journey and lesson of showing up consistently and with a servant mindset has granted hundreds of amazing connections, even with the current social climate of 2020. Constantly evolving rules for social media engagement, combined with considerations about website, photography, marketing… all necessary tools, keep an entrepreneur on their toes. There is little room for slack or comfort. The commitment is worth the price to call oneself CEO or CIO.

Thank you to all of the coaches, mentors, advisors, connectors and collaborators that are helping to make this mission and project a reality.

Has it been a smooth road?
It’s just like the famous Babe Ruth quote: “yesterday’s home run won’t win today’s game’. The skills that worked in the past will not always translate today. Consistent learning and growing into new skill sets are required to keep the needle moving forward.

So let’s switch gears a bit and go into the Embellished Butterfly story. Tell us more about the business.
My mission has been to leave every person and situation better than I found it. By using creativity, I enjoy imagining the excitement when someone receives their custom-made sparkling (yet functional) gift. What sets me apart is attention to detail, quality and integrity. Every item has a purpose and intention for long-term use. Most see these items as ‘too fragile or pretty to use’. I encourage everyone that their gifts are indeed durable and practical for everyday use. What sets me apart? Sparkling Attitude, integrity, service mindset, high energy, perseverance, attention to details.

How do you think the industry will change over the next decade?
Launch of two new business platforms: Positively Panache! and New You 101. New You 101 is a Creative Coaching and Consulting that is also launching in October 2020. It is a culmination of applied knowledge and skills over my career of 30+ years. I empower individuals to align their actions with their desires and into results.

Contact Info:

Image Credit:
Product photographs: Chris Dyer
Image photographs: Tricia Turpenoff Photography

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