Today we’d like to introduce you to Dru Pattan.
Dru, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Acne has always been present in my life. I had typical breakouts when I was a teenager, but they were often minor, a fact I didn’t fully realize until I developed severe cystic acne in my early 20s seemingly overnight. In my search to clear my own skin, I became fascinated, even obsessed with skincare. Without much hesitation, I knew what I wanted to do and quickly quit my 9-5 to go to school for Aesthetics.
Within my first two years as a licensed professional I was able to better understand acne and heal my own. This may seem like a long time, but anyone with acne can tell you that two years to clear, especially on your own is huge. It wasn’t long before I realized that I needed to direct my energy towards acne and focus on it as my specialty. From there, my passion became a career.
As acne is an incredibly misunderstood condition, I was finding it difficult to find a job that didn’t approach it in ways that I didn’t wholeheartedly disagree with. Out of frustration, I opened my own home-based skincare studio in February of 2017 where I offer treatments but take a more education-based approach to skincare. I feel that many people are confused and overwhelmed when it comes to how to properly care for their skin and even when it comes to the basics of how their skin truly functions. I offer this education to my clients in an effort to help them make better long term decisions for their skin. I also took this same philosophy and decided to start taking on remote clients. I am able to educate them in the same way as well as help them out through a step by step program to help them achieve healthier skin.
It can be tough for anyone who hasn’t struggled with Acne to understand, but it can really take a toll on you mentally, emotionally and socially. Studies have tied the condition to self-esteem issues, depression and even suicide. Despite many people dismissing it as cosmetic, it really is something so much more crippling to the people who are stuck living with it. In fact, this is very true for many skin conditions and while I experienced it first hand, I didn’t fully grasp just how much it impacts so many people on so many levels until I started my own business with this focus. Rosacea, eczema, perioral dermatitis, acne, keratosis pilaris are all issues that so many people struggle with and many just feel lost when it comes to addressing them. Being able to offer a safe space an emphasis on education and healing has become something that has changed my life and something I am so proud of.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Once I decided to start my own business, it was pretty smooth sailing. I am a mom of two girls one is three and the other four, so while I started my business expecting it to slowly grow, having it take off as quickly as it has definitely been difficult at times. Thankfully it’s all a good thing and I enjoy every second of it which I know not everyone can say.
Alright – so let’s talk business. Tell us about Skin & Bare It – what should we know?
I started out specializing in Acne and that is still my number one passion, but over time it has evolved into really taking on more cases of overall compromised skin, people struggling from conditions that can often be tricky like Rosacea, Eczema, Perioral Dermatitis and even just chronically dry skin that doesn’t fare well in this hostile climate. I take an education-based approach and like to provide my clients with the tools they need to really address these issues without feeling like they need to rely on an expert at every turn. I am well known for my education based skincare group on facebook where I share a lot of information with clients, non-clients and even other estheticians.
I am incredibly proud of my ability to not only help people achieve better skin but when I take on a client they get full access to me regularly through my online skincare platform. This is a different approach when it comes to treating skin conditions because I focus on helping my clients through the ups and downs they are going to experience emotionally during the process in addition to the physical aspects. I take a more holistic approach and focus on an internal aspect as well and have even partnered up with other professionals to ensure I have the right tools to take a more integrative approach.
Is there a characteristic or quality that you feel is essential to success?
Empathy. Having empathy for people struggling with their skin and self-esteem is crucial no matter how big or small their complaint.
- Website: www.bareyourskin.com
- Phone: 7209650281
- Email: email@example.com
- Facebook: https://www.facebook.com/groups/skinandbareit/
Samantha Davis @ Sun Rae Photography