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Meet Jena Skinner

Today we’d like to introduce you to Jena Skinner.

Jena, can you briefly walk us through your story – how you started and how you got to where you are today.
My business came out of a need. I was laid off at the end of 2012, due to the last major economic downturn. With no jobs available in such a limited market here in the mountains, I started my own business.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
All that I experienced was what was needed for me to grow and to get where I am today. I could wish that my journey had of been a “smooth” road, but my way was curvey and bumpy; where I learned to adapt and expand along the way. That being said, there were times when I wanted to quit really bad by curling up in the fetal position and not get up. Luckily, that didn’t happen, and I am still here today, ready to help existing and new clients.

So let’s switch gears a bit and go into the JS Designs story. Tell us more about the business.
I wear two hats to earn an income: I am a professional land use planner and graphic designer. Specializing in land use entitlement, building form, and site design, I have years of planning for residential and commercial development in the western slope/mountain valleys of Vail and Aspen, with experience on the front range of Colorado as well. I also just became certified in mediation, which I hope to use in the planning world.

Both of my “jobs” are connected through design. I use my expertise of both fields as an advanced form of planning, which benefits both governmental and private sector clients. I call it: Experience-Based Planning. I believe it is not a matter of simply presenting an idea for new or improved development, but it is also a matter of importance to incorporate design and cohesive social psychology into a community needed to reflect the community personalities of the people who live there. Vibrant communities filled with people that understand the varied components of a community attract new businesses and residents, seeking to become part of something important: a place where people love to live and work – or as I prefer to call it = quality of place.

I also do more traditional graphic design with a focus on small businesses and non-profits. I help people with their logos, ad, print media, marketing, business materials, signs, infographics, etc., to tell a story.

I believe in the COMMUNITY as a whole, functioning as a sustainable and social machine, as we are all connected systematically. I help fit the pieces into the overall puzzle, using my years of professionalism that is rooted in leadership, design, and storytelling.

Has luck played a meaningful role in your life and business?
Luck? I don’t advertise, so I get most of my business through word of mouth. I wouldn’t say luck was on my side, but the universe sure is! I am grateful every day for the skills, clients, and events that are presented to me randomly.

Contact Info:


Image Credit:
ShowLove Media for “headshot”

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